The annual Amazon Prime Day is about to start a month later (expected to be July 4th or 11th). I believe that Huiwanghui members and sellers are busy and sprinting for this year's member day. What we want to share with you in today's article is the current and second half of this year's trend in China's cross-border e-commerce and foreign trade industries, as well as Amazon's recently tightened evaluation policy.
Part 1: Cross-border is supported by the country as the focus
Last Wednesday's National Economic Conference put economic growth as the top priority of the current national policy, and the foreign trade industry has become the only industry that has been particularly emphasized by the State Council Office to maintain stability and promote growth.
At the same time, the first four articles in the "Opinions on Promoting the Stability and Quality Improvement of Foreign Trade" have made it clear that governments at all levels of the country should focus on ensuring production, ensuring transportation, reducing shipping costs, and promoting the development of cross-border e-commerce as part of foreign trade work. the primary task.
It can also be seen from the inquiries from the sellers recently received by Hui.com. It is true that the sellers of cross-border e-commerce have started to cheer up in the near future. During the low period from January to March this year, my mobile phone sent me messages every day from Hui staff. There are about 100 messages, and over the past week or so, we have received more than 500 messages from everyone every day.
In fact, we have felt a lot about the past two years. Since the outbreak of the epidemic in 2020, the Chinese economy has maintained its growth despite the severe impact of the global epidemic, and the cross-border e-commerce industry has ushered in more gold than everyone imagined. one year.
From the involution that started in February last year, plus the Amazon ban in July until April this year, we can clearly feel that most sellers, and even every seller, are suffering.
It is believed that since the epidemic has lasted for nearly three years and the epidemic has been strictly controlled in various cities in China for more than two months, "foreign trade enterprises" and "cross-border e-commerce enterprises" have become the key industries supported by the country for this year's economic recovery, and everyone should be aware of it. , Under China's special system, often the key support industries of the state will have more opportunities and development space than any other industry. Because the corresponding policy support is based on huge data and rigorous trend analysis.
From a seller’s point of view, pessimism can often spread quickly and turn the market into a downturn. However, when we hear the sighs around us gradually disappearing, the turning point has come. When we start to hear more and more successful cases around us, maybe you have missed the opportunity.
I hope that everyone can see the direction clearly indicated by the country, and make a long-term layout for the second half of this year and the future as soon as possible! I believe that more and more members and sellers have seen the light at the end of the tunnel.
Part II: Amazon tightens its review policy during sensitive times
Recently, people have asked Hui.com more about what points, Amazon product selection, Amazon advertising, and opportunities for independent websites. In these points, the services of Zhonghui.com Smart Camp are basically helping you to operate. In the past two weeks, we have also made an in-depth analysis of independent stations.
And in the acquisition of Amazon's evaluation, we will also encounter problems, which are mainly reflected in:
Invite customers to share problems with reviews
1. From the perspective of obtaining intentional comments, it is not difficult to find the contact information of intentional buyers through Huiwang's existing AI tools; however,
2. From the perspective of account security, how to improve the evaluation in compliance with the regulations mainly focuses on the norms of emails and speeches; in addition,
3. From the customer's response, we can clearly feel that customers are now very cautious, they can help share content on social platforms, but once Amazon is mentioned, many customers are reluctant to participate in sharing evaluations.
Last week, when we communicated with a former Amazon reviewer for a Smart Camp member, he mentioned that as long as the review is obtained by means of advance communication in the United States, it will be regarded as a violation of US law.
In order to confirm the issue he mentioned, we also specifically learned about the current relevant laws and regulations in the United States, and what we saw seems to be much stricter than what we imagined in China.
The most recent is the authoritative media of the US Congress "The Hill" (Capitol Hill) reported that the Competition and Markets Authority (CMA, Competition and Markets Authority) subpoenaed Amazon three weeks ago (May 6) and informed Amazon As long as paid reviews are listed as fake reviews, it is illegal and requires Amazon to implement review reviews.
At the same time, "Consumer" magazine disclosed that at least 9 out of 10 top sellers in Amazon's Bluetooth products, water cups, umbrellas and other categories have a large number of illegal reviews . According to this news report, the U.S. Market Competition and Supervisory Authority (CMA) is reviewing reviews on Amazon and Facebook.
Amazon insists that it has been working hard to find violating reviews and take them seriously, and needs an explanation from the CMA about what the “reasonable and proportionate steps” it claims are taking to fake reviews.
At the same time, Amazon also announced that it has recently sued three platforms for obtaining reviews for sellers in US and German courts, one of which is from Hong Kong, China.
If you look back on what happened last year and almost every year before and after Prime Day, you can know that Amazon cracks down on fake reviews every year around Prime Day and Black Friday, and last year was banned for review violations. Most of the accounts have not been unblocked so far.
Therefore, Hui.com needs to remind everyone here that it is not a question of how new sellers should catch up with old sellers’ listings in comments, but more about old listings with illegal evaluations, which are likely to be reviewed again.
At the same time, we also think that what everyone needs to see is: old sellers and old listings with large sales may have historical violations and the risk of being reviewed again. For new sellers and new listings, the illegal evaluation acquisition channel After being completely blocked, it will grow faster. If you look at LED lights, bluetooth earphones, and new listings with more and more ten-digit, hundred-digit, and even single-digit evaluations in the search results on the homepage of clothing, you should see new listings and sellers, which are ushering in more than ever. A fairer opportunity on the Amazon platform.
At the same time, we also strongly recommend that old sellers self-review their listings, and do a good job of sending FBA inventory to new accounts, as well as the possibility of choosing other platforms. Don't let the problems left over from history cause trouble for everyone's normal operations.
Part 3: Amazon guides sellers to obtain reviews in compliance
It’s impossible to do Amazon without reviews. As far as new products are concerned, basically everyone now knows to use Amazon’s Vine reviewer program to get reviews. However, how to get more reviews after the product is sold, Amazon also provides each seller with a plan again, which is the "Transparency Program".
Just last Tuesday, May 25th, Amazon notified every seller through the seller center that the Transparency program can guide sellers through Amazon's official QR code and application (equivalent to after-sales card) to guide buyers from 4 aspects. include:
How the Transparency Program Helps Sellers
1. Let customers establish relationships with sellers after receiving the products, share brand stories, and provide after-sales videos and pictures of products;
2. Provide customers with repurchase discounts and promotional information to increase the repurchase rate of products
3. Encourage customers to share your product promotions on their social accounts
4. Get customers to leave reviews for your products
In fact, it has been a year since the launch of the Transparency Program, but since it is an Amazon fee program and requires sellers to print special labels on product packaging, many sellers have not participated.
However, perhaps Amazon is also confused by the ambiguous regulatory policies of the U.S. Market Competition and Supervisory Authority (CMA), so I hope sellers can obtain evaluations through this method recognized by the U.S. government as soon as possible, so this time The seller news specifically stated that sellers who apply for the transparency program before December 31, 2022 can qualify for the second year free of charge.
I believe you can see from the above introduction that Amazon’s almost harsh evaluation acquisition policy should not have been initiated by Amazon itself, but by the pressure of the US government. That is to say, obtaining compliance reviews and participating in transparency programs has become a must for every seller.
Since joining the Transparency Program, we recommend that you put the "Verified by Amazon Transparancy Program" tips in the attached pictures and A+ pictures, I believe that even if we have to pay an additional $0.01 to $0.05 for each item, we can use The official mark of the Amazon Transparency Program, get Amazon's endorsement, resulting in higher conversion rates!
Part 4: How to achieve low risk and get more evaluation?
In addition, if you think there is no need to pay for the transparency plan, you can actually use the short-chain function of Huiwang Data Cube to generate a dialogue link for Amazon messages to communicate directly with customers. Note: Amazon allows you to communicate directly with buyers, But according to seller policy:
Amazon Selling Policy
1. All communication can only be done through Amazon messages
2. Promotional information cannot be pushed
3. Can't talk about the unexpected matters of the order
4. You cannot ask customers for contact information, modify evaluations, or use free products or self-paid products to allow customers to leave evaluations
5. However, you can ask customers to leave a Review or Rating for your order
Therefore, everyone needs to pay attention to the following when communicating with the seller and after-sales card:
How to Invite Reviews under Amazon's Selling Policy as Much as Possible
1. The after-sales card can be put on the word free gift to attract customers to initiate Amazon messages
2. Ask the customer to provide the Amazon order number at the beginning of the message
3. Ask customers if they are satisfied
4. If the customer is satisfied, immediately ask the customer to leave a comment, but don't say a good comment, but you can say a video, picture or text comment
5. Before the customer asks for a free product, don't say this first. After the customer asks, you can let the customer see your Amazon store, choose the product, and leave the delivery address.
6. After that, the products will be sent to customers through the self-delivery method of the seller center.
Through the above process, basically everyone can get more evaluations in the case of compliance. The following is a template made by Huiwang for you.
Huiwang can provide it for free for smart camp members. If the members who participate in the smart camp need us to make it, please provide store information and production needs in your Huiwang smart camp group. We will generate a QR code for you and complete the after-sales card. design and production.
SECTION V: DISCLAIMER
We also remind everyone that Amazon has the final right to interpret its own policies, which is explained in the terms of Amazon Seller Central, so this method is only an option provided to you when the evaluation is almost extinct now, please follow your own Judgment to decide whether to use.
I hope that today's article will be helpful for you to obtain reviews and Amazon's policies and regulations, and welcome everyone to join the Amazon Smart Camp!
Huiwang Zhiying (Amazon managed operation)
No longer need to learn by yourself, no longer need to worry about personnel management and turnover, 1 salary of ordinary personnel = 7/24 work of the whole team
Precise selection, copywriting, picture design, video production, A+ graphic , on-site advertising , off-site promotion
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