In the process of contacting Amazon sellers, Cathy found that many operation leaders did not know much about off-site deals, which resulted in off-site deals failing to achieve the expected results. Combining years of experience in deal cooperation , the Cathy team has summarized the following key points of deal delivery, hoping to provide a great reference for your operations.
Summarize:

1
To select high-quality groups in Amazon Facebookdeal, we can start by understanding its profit model:

How does a Facebook deal group make money?

The main source of income for Facebook group owners: Amazon affiliate commissions and posting service fees.

The influencer registers as an Amazon affiliate member by applying to join the Amazon affiliate program. After becoming an Amazon affiliate member, the influencer will get an Amazon plug-in tool to convert each Amazon link into an exclusive short link with influencer parameters, and the influencer will publish the parameter short link After the Facebook group or other celebrity channels, if an Amazon buyer clicks through this link to enter Amazon, all other orders of the buyer including this product within the 24-hour statistical window will be included in this Under the red man's name. Influencers can get Amazon commissions ranging from 1-12% according to product category differences.

Influencers will charge for deal posts, ranging from $2 to $300 per post. The largest Facebook deal group that Cathy has come into contact with can earn over $200,000 a month from Amazon commissions and posting service fees! It has been in operation for more than 8 years and has less than 500,000 fans, but its fan activity and brand recognition are far higher than other million-level groups.

2

After fully understanding the profit model of the Facebook deal group, how to find a group with high cost performance and good order delivery effect?

The Facebook platform is full of hundreds of thousands of different types of discount groups, with the number of fans ranging from a few thousand to millions, the quality is uneven, and the fee for each post is different. If you need to verify and communicate each time, The time cost is too high and it is difficult to guarantee a stable deal effect. Cathy's team has summarized a set of quick judgment indicators in the process of working with hundreds of groups.

Five indicators for judging high-quality Facebook deal groups:

01Number of fans

The number of fans should be at least 3,000. For groups with less than 3,000 fans, the reading volume of each post will generally not exceed 500. The number of interactions is often 0. Even if there is interaction, the number of orders issued is very small. But we must also be wary of fans who "inject water".

Here Cathy teaches you the simplest technique: enter the group member section and check the fan profile picture and name. If there are a lot of group members whose avatars and names are obviously from the Middle East, Africa, and Southeast Asia, where Facebook account supervision is not strict, and the price of buying fake fans is very cheap, the number of fake fans in the group is likely to be high.

0 2 Fan interaction

The comments, likes, and sharing data under each deal post are collectively referred to as fan interaction. Each comment, like, and share represents an interaction . If a group with more than 10,000 fans does not find a deal post with more than 30 interactions in the last week, the quality of the fans in this group is very average, either fake fans or lack of maintenance by the group owner, and there is a high probability that the order will not be effective .
In addition, according to Facebook's message push rules, not every post in the deal group followed by fans will be pushed to the information flow or message notification. Group messages with high interaction volume or high fan activity will be pushed, and other deals with less interaction will not be eligible for message push, and can only rely on the traffic within the group, greatly reducing the chance of exposure. Therefore, small groups with high interaction are often more cost-effective than large groups with low interaction, but large groups have a greater probability of selling orders due to their large fan base.

0 3Number of posts per day

Every day, fans have limited time to log in on Facebook, and less time to spend in the deal group. The Cathy team concluded through more than two years of off-site deal service data: the most suitable number of posts per day for a group is 10 to 30 , which can fully guarantee that the group owner has time to maintain the interaction under each post, and each post There is a high probability of being seen by fans who enter the group, and at the same time, it can provide fans with a wealth of product choices and increase the retention rate of fans.

We do not recommend cooperation with groups that post more than 50 or less than 5 posts per day, or that are set to allow group members to post at will.

0 4Historical data of similar products

Due to the operation strategy of the group owner, the source of the first batch of fans and the characteristics of the crowd, the social attributes and points of interest of fans in each group will be different. The easiest way is to use the product keyword search function in the group to find the same product in the past According to the discount strength of the post, the interaction effect, and the ranking changes of the listing during the posting period, it is judged whether this group is suitable for launching deals of this type of product. At the same time, you can also simultaneously understand the operating strategies of competing products.

0 5 Requirements for group owners to post

Each group owner will put forward their own requirements for the deal, such as whether to accept FBM products and adult products, listing ratings, discount strength, price adjustment range, cost per post, etc. The group owner with stricter requirements generally has a higher probability of being able to offer fans Providing high-quality experience and guarantee will also gain more fans' recognition, and the effect of placing orders is generally better than that of groups without requirements.

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Different operation stages require different operation strategies. Here, Cathy sorts out the off-site deal delivery strategies and precautions for different stages for your reference. When is the right time to do an off-site deal?

Rapid increase in reviews and rankings during the new product period

First increase the price by 10-20%, 50% discount, and quickly obtain sales and natural comments through off-site. After the off-site deal is over, cooperate with on-site advertisements and coupons to stabilize traffic and conversion rates, so that new products can be steadily launched. At the same time, due to the strong discount, the probability of receiving good reviews for off-site deal orders is higher than that of normal orders.

When you have not obtained the permission of flash sales on the site.

During the new product period, there is no in-site flash kill permission, and it is very weak to rely on advertising alone. At this time, you can cooperate with off-site deals to quickly increase sales and rankings, and get more natural comments.

Low Amazon Inventory Balance, Limited Shipping

Due to the limitation of Amazon’s inventory balance, the number of listing inventory is limited. The higher the sales volume, the higher the inventory capacity Amazon will provide. You can stock up in advance to overseas warehouses, and then increase sales through one or two off-site deals to quickly expand the inventory balance.
Then use overseas warehouses to supplement Amazon, continue to use advertisements or off-site deals to increase sales, and further expand the inventory balance. This is currently the most commonly used and fastest way to expand the inventory balance.

3 days before the flash sale on the site

Start releasing off-site deals 3 days before the on-site flash sale, and increase traffic in advance to boost the ranking to pave the way. A higher ranking can bring more exposure opportunities to the flash sale, thereby improving the effect of the on-site flash sale.

Vigorously promote period

When the product inventory is sufficient and ready to step up promotion, in addition to on-site advertisements and flash sales, it can also cooperate with off-site deals, and multiple promotion methods can be synchronized to reach the sales target faster.

Clearance Period

A 10-20% price increase, coupled with a 60-70% discount, can quickly clear out leftover inventory and increase inventory performance scores.

4

Off-site deal setting tips

Appropriately increase the price by 10-20%, and increase the discount at the same time. Compared with the 40% off discount on the original price of $10, buyers prefer the 50% off of the original price of $12. The latter will make the product more valuable and the discount stronger.

Use the double discount of coupon + off-site deal. For example, the 40% off discount is divided into 10% coupon on the site and 30% off the site. In this way, for off-site Facebookdeal buyers, the two discounts are superimposed to get a 40% discount, and for on-site natural purchase buyers, it is a normal coupon 10% discount , which helps to increase the conversion rate of traffic on the site.

The first deal+coupon shown in the picture below has a discount of 100%, which is equivalent to a free gift. The listing directly rushed from the 6,000 mobile phone accessories category to the 7th in one day! We will analyze this case in detail later. Remember to keep following Cathy!

Set social media discounts instead of ordinary promotional discounts. Amazon will distribute the discount information to official cooperating influencers. The influencers will select the appropriate deal in the Amazon background to distribute, and they can get free traffic.

Amazon affiliate deal celebrity recommendation display:

Set the same discount code for multiple products, set it as a social media discount, and post the generated unified discount link off-site, which can achieve the effect of launching multiple products at the same time for one deal post fee. But you need to replace the deal post picture with a product summary picture.

How to do a good job in off-Amazon deals is a huge topic. Cathy will continue to share relevant dry goods in the follow-up, such as: how to join the Amazon affiliate to earn commissions, how to build your own Facebook deal group from zero , how Amazon sellers do Facebook brand marketing , and how to do it . Anti-check the off-site marketing strategy of competing products… If you want to know more details or other content , you can leave a message in the comments of the article and read it. We will update faster in terms of likes and forwarding arrangements.