There is a saying in the selection of products that has almost been said badly: seven points depend on selection, and three points depend on operation.
The importance of selection is evident. So as a novice seller entering Amazon, how should you choose products?
part1. Which products cannot be made;
part2. Which products can be made;
part3. Basic rules for product selection;
part4. How to use the selection tool to select products;
1. Which products cannot be made
For beginners, the following products are not recommended:
1. Commodities that are oversized (over 2kg) and oversized (side length over 60cm) are not recommended due to logistics restrictions. Overweight and overweight commodities will increase transportation costs and reduce product profits.
Dangerous and sensitive products, strong magnetic products, weapons, simulated weapons, bows and arrows, darts, arrows, currency, toy guns, liquids, powders, knives, flammable and explosive, corrosive, toxic, radioactive, chemicals, pharmaceuticals, etc., Many service providers are reluctant to accept such a product, which actually increases the difficulty and cost of our delivery.
Plants, animals, living things, potted plants, specimens, dried flowers, and harmful printed materials and video tapes that violate the laws of the state
2. It is a red line that an infringing product does not infringe. It is all things that must be guarded. To identify whether a product has a patent, you need to know one of the following three elements: the patent name, the patent holder, and the patent number.
Searching by patent name is the most convenient way to determine whether a product has patent issues. It is also recommended to ask more suppliers for verification, verify with multiple suppliers, and ask more experienced sellers around you. Or directly contact Amazon customer service to inquire whether the product has received an infringement complaint.
Second, these products can be recommended target products
1. The price is between 10 and 50 US dollars, and priority is given to products between 15 and 25 US dollars. The price of this range has a higher audience and is easier to sell.
2. Products with a weight between 0 and 2 pounds and a smaller volume.The delivery fee for the above two journeys and the last journey is relatively low, and the product profit will be relatively high.
3. Safety products (do not violate laws and policies, do not infringe)
4. Products that are not very competitive (nor unpopular products, need to pay attention to differentiation and refinement) Core point: Profitable (US profit margin is more than 20%)
1: There are obvious competitive advantages (the solution meets the needs better, the cost performance is better, etc.)
2: The listing quality is better, and new classification opportunities are found to add points
3: The quality is better, and the upgrade can solve the pain points of consumers.
4: The competition is very weak (no one advertises, and you can place orders only by relying on basic operations)
3. Basic rules for Amazon product selection
Product selection rule 1: Analyze the market and determine the direction of product selection.
At the beginning of product selection, you should combine your own interests, sources of goods, and market demand to select products. If there is no supply advantage, you can learn from other hot sellers' products. A major reference point for analyzing the market is hot word search. The product keywords that users search for frequently must mean that users are more interested in them at this stage, but hot words do not represent best-selling words, like the previous hot words. "Chinese fruit basket (Chinese spittoon)", although the search volume has increased for a period of time, but in the final analysis, it is still the netizen's play-watching mentality at play, and it will disappear after a period of fire, so learn to filter the potential from the hot search words. Best-selling words are the top priority for Amazon sellers to choose products.
Product selection rule 2: Analyze the industry and dig deep into the category of products.
After identifying the product, Amazon sellers need to dig deep into the specific products under the product category. If only one or two products have a surge in search volume, it does not mean that the entire product category is worth investing in. If the search volume for most of the products in the entire category has steadily increased, it means that this type of product has a stable market demand and can be considered.
Product selection rule 3: Analyze opponents and gain experience from excellent stores.
The comment area of the best-selling store is always the most important place for sellers to ignore. Buyers' preferences and evaluations of products will be vividly displayed here. The negative review rate, the positive review rate, and whether users repurchase are all issues that sellers should consider.
Product selection rule 4: Analyze consumers, analyze consumers' consumption habits, and grasp the real needs of users.
The so-called economic foundation determines the superstructure, and the consumption trend of consumers determines the trend of the entire market. It is necessary to grasp the consumption trend of consumers, but not to choose products whose consumption market is too narrow, and products whose consumption market is too narrow is not enough. It supports the future development of the store as a whole. 4. How to use the product selection tool to select products as a novice seller on Amazon,
If you are not sensitive to various Amazon data, you can consider using the product selection tool. The following is an example of [NewAsin Selection]. Other tools are basically the same.
1. Product screening:
Open [ NewAsin ], sellers can enter product keywords, product asin to search directly, and can filter from basic: industry category, price, monthly sales, new product time, advanced filter: number of reviews, rating, BSR ranking, BSR growth number , BS R growth rate, the number of new comments per month and other dimensions to set the filter criteria to search.
You can also use the built-in intelligent recommendation mode of the system: new popular products (products that are on the shelves within a month and have a sales volume of more than 300. It indicates that this type of product is in great demand in the recent market. It can be used to screen recent popular products in the market.) ; Low-rated popular products (products with less than 50 ratings and more than 300 monthly sales. It shows that this type of product has great potential and can be used to screen potential products in the market.); Low-star recommendation ( rated below 4 points, and monthly sales Products with a value greater than 300. It indicates that there is a market demand for this type of product, but the product itself has problems and needs to be improved urgently. If factory sellers can optimize according to product defects, they can quickly occupy the market. )
For products that meet the filter conditions, information such as product image , title, ASIN, category, sales trend, BSR ranking, price, monthly sales, monthly sales, rating, and launch date will be displayed . The volume and weight of the product as a reference for selection will also be displayed in detail.
2. Intelligent monitoring:
[NewAsin] can set three categories of product monitoring, keyword monitoring, and store new product monitoring. You can manually set alarm parameters for product titles, prices, comments, etc., and when an order reaches the alarm threshold, it will be notified on the home page and message bar. All monitoring data is refreshed every half hour.
3. Market analysis and category digging: Under the new category recommendation function, users can enter category keywords to directly filter, support fuzzy query, and set the number of samples, the number of TOP products , the time to define new products, and the category when searching. Levels, Market Options, Top Items, New Product Options .
Each category will generate a detailed market analysis report, which includes product list, TOP10 product ranking, sales trend graph, sales trend graph, new product trend graph, sample details, sample keyword trends, high-frequency words, buyers Dozens of analysis contents such as proportion, brand proportion, and scoring interval .
4. Keyword search:
Sellers can enter keywords to search directly. Sellers can set the monthly search volume, ranking, monthly search volume growth rate, TOP3 click growth rate, keyword search ranking and other data dimensions of search keywords through "Advanced Settings" .
On the search results page, you can view the monthly search volume, ranking, average rating, number of products, TOP3 click-through rate, and average number of comments. Click the monthly search trend to view the line graph of the keyword search trend.