If you are still confused about the registration process and preliminary preparations? Please bookmark this article as soon as possible. The editor will start from the three important stages of preliminary preparation, registration guide, and smooth store opening, and 10 key steps. From registration to store opening, I will educate you one by one to help you successfully open a store.

The first stage

1 month before registration

Lock the target , clarify the cost , and make early preparations

Amazon has opened 18 overseas sites to Chinese sellers, covering more than 180 countries and regions, connecting you with 300 million+ active users and 5 million+ corporate and institutional buyers, and each site has its own potential. In the early stage of development, You need to select the target site, clarify your selection and cost, and make complete preparations.

Step 1

Identify your upcoming Amazon site

The main factors you need to consider are:

✔ The current business opportunities and development status of each site

✔ Does your product meet the preferences of local consumers

✔ How your product competes on different sites

Step 2

Select the option suitable for the target site

The main factors you need to consider are:

✔ What are the products and supply chain resources you are good at

✔ The comparative advantage of your product

✔ Whether the main target audience of your product matches the characteristics of the site

✔ Whether your product meets the local requirements for products that can be sold according to regulations

Support provided by Amazon:

✔ Amazon Official Selection Guide:

✔Amazon official product selection tool :

"Add new product" and "global product demand", use data analysis and artificial intelligence algorithm to provide dynamic product selection recommendations for sellers, helping sellers:

1Explore new category opportunities and discover more trending features of products that are popular with consumers

2 Expand more high-demand products under the existing sales categories

3 Check the products you sell on the US site, and the sales opportunities on the UK, Germany, and Japan sites

Step 3

Assess estimated store opening costs

After the initial product selection, you need to understand the basic composition of the store opening cost, so that you can better price the products you have selected.

The main factors you need to consider are:

✔ Product cost

✔ Amazon Professional selling plan monthly fee

✔ Amazon sales commission

✔ Logistics and storage costs:

Head transportation (products are shipped from the origin to the warehouse), destination country distribution logistics (products are shipped from the warehouse to the buyer)

✔ Import duties

✔ Advertising and related operating costs

second stage

2 weeks before registration

Sign up to open a storePrepare materialsStart registration

First of all, you need to register an Amazon seller account. In the future, most of the work related to opening a store will be completed in the seller platform through this account. Please pay attention to the materials and specific procedures required for registration, and complete the follow-up account review.

Step 4

Register to open a store on Amazon's official channels

There is no fee for the account registration link provided by Amazon! Do not believe any false propaganda from unofficial channels. All review procedures encountered in account registration are to help Amazon sellers create a fair and compliant operating environment.

Please note:

Obtaining a registration link through a non-compliant channel, you will face a series of risks after going online, and you may even be restricted from selling, which will eventually lead to store closure, which will greatly affect the smooth development of your Amazon business.

Required reading for registration:

At present, a set of materials can open 14 major sites of Amazon :

North America (USA, Canada, Mexico), Europe (UK, France, Germany, Spain, Italy, Poland, Sweden, Netherlands), Japan and Australia. Rent up to $39.99 per month! You can start directly from multisite easily and inexpensively!

*Attention sellers who have opened a store: If you already have an account in one of the 14 sites and want to open other sites in the 14 sites such as Europe, America, Japan and Australia, please provide the same email address as the original account in the form Make an application. (For example, if you already have a North American site and want to open a European site, please provide your North American email address, and select Europe as the target site)

Step 5

Prepare pre-registration materials

You need to prepare all the materials according to the requirements. The following registration materials are all required materials. If the materials are incomplete and untrue, the registration will not be successful. All sellers must provide Amazon and buyers with accurate information and update it when the information changes.

The registration materials you need to prepare are mainly:

✔ Color scanned copy of company business license

Must be issued by Mainland China or Hong Kong, China

✔ Color scanned copy of ID card of legal representative

The name is consistent with the name of the legal representative of the business license and the name on the registered Amazon account

✔ Valid credit card for international payments

VISA or Mastercard

✔ Accurate and up-to-date contact information

Contact person's email address, phone number; company address, phone number

✔ Bank account to receive payments

Optional: domestic bank account, third-party compliance service provider

Step 6

start registration

The registration process is irreversible, please prepare the materials before registration, otherwise you will be stuck at a certain step and cannot continue, but the registration process can be interrupted, that is, you can leave for a period of time, and then log in with the correct registered email address and set password to continue the registration.

During the registration process, please follow the prompts on the registration interface and the registration guide to register and fill in the relevant information. If you encounter problems during the registration filling process, please click the [Get Support] button on the registration interface to obtain corresponding support.

The information you need to fill in is mainly:

✔ Company location country, type, name

✔Registration number, business address, legal representative name, main contact phone number

✔Legal representative identity information and address, beneficiary information

✔Credit card information, receiving account information

✔ Store and product information

Step 7

Complete Amazon's qualification review

After you fill in all the information, you will enter the qualification review process.

The main verification audits you may conduct are:

✔ Identity verification:

Submit identity verification materials, such as legal representative ID card, company business license

✔Video Verification:

Complete identity verification via video call , and display documents as instructed by the reviewer

✔Address Verification:

Fill in the address verification code on the postcard sent by Amazon to the address you filled in to the review page

After you pass the qualification review, 13 Amazon overseas sites have been listed on your seller platform. However, due to the special policies of some sites, you need to supplement additional relevant materials. You can use the background switcher on the seller platform to switch to the corresponding site for replenishment.

The third stage

Golden 90 days after registration

Upload goods , arrange logistics, continue to attract traffic, and accelerate order issuance

After you complete the above steps, you can choose to log in to the site you want to operate to create product information and start selling.

The first 90 days after the new account is opened for sale are called "90 golden days for new sellers". Opening and using the Amazon series of tools within the golden 90 days is a critical period for determining the future performance of the new account.

According to statistics, the first order of the seller who has grasped the "90-day gold for new sellers": the order time is 1 month faster than other sellers! The annual store sales are about 10 times that of other sellers! The sales volume of the store in the second year is about 15 times that of other sellers!

*This data is for reference only, and the specific situation depends on the operation of the store.

Step 8

Upload products to improve Listing

Listing refers to the product details page, which is used to convey product information and enhance product attractiveness, and plays a key role in product sales. Correctly and effectively uploading products and improving the listing will directly help the products to be noticed by consumers and stand out from the competition.

Step 9

Arrange logistics and prepare for delivery

The logistics and transportation links faced by cross-border are mainly divided into two parts. The first part is to transport goods from one country or region to another country or region by sea, land or air, and the second part is to deliver goods through local distribution in the destination country. Complete cross-border commodity transactions.

The quality of logistics and distribution is the key to ensuring buyer satisfaction and sales. Fast and high-quality delivery services can not only help sellers seize business opportunities, but also allow sellers to focus on product sales and promotion with less worry and effort.

The main factors you need to consider are:

✔ Logistics and transportation costs

✔Logistics and transportation timeliness

Support provided by Amazon:

Full-stage support services of Amazon logistics:

✔Amazon cross-border logistics service (AGL):

Help you smoothly transport your goods to overseas destination countries

✔Fulfillment by Amazon ( FBA ):

After entering the FBA warehouse in the destination country , Amazon will help you handle the subsequent warehousing and delivery, allowing you to save worry and effort and concentrate on operation

If you use the Fulfillment by Amazon ( FBA) service, there are many special shipping solutions:

✔Amazon logistics new product warehousing discount plan:

FBA new products that meet the requirements can enjoy many benefits such as free storage, free removal, free return processing service, free advertising promotion, etc., to help you test new products at low prices and worry-free