Mastering the traffic is the breaking way for every Amazon operation to get orders!
Posts are a way to get traffic that Amazon’s operations can’t ignore.
Posts are a free advertising space. Posting more often increases brand activity and has continuous exposure. The more posts you publish, the more exposure you get to related products and product categories.
If it is a relatively high-quality post, buyers can follow to form private domain traffic. Not only that, contacting customers in the way of buyer shows is very helpful for conversion promotion.
Next, I will teach you how to create a post.
Step 1: Open Amazon Seller Central and find Ads – Ad Campaign Management .
Step 2: On the campaign management page, find the post .
Step 3: Click the create post yellow button to create a post.
Step 4: Edit Post Content
In the Create Post page, the layout consists of two parts, the left area, where Amazon sellers can edit the content of the post according to the prompts, and the right area where you can preview the page display effect.
Post content requirements
The size is 640*320, the ratio is 1:2 or 2:1, and the format is JPG or PNG.
Do not use the main image for the picture, but use the real scene image, model image, and use image. These image types are easier to get users to click on the post.
When uploading pictures, you should continuously measure the pictures according to the data of the post, and the test summarizes the pictures that are easy to be exposed and clicked. The same is true for the title test.
Edit post text content that catches your eye. Use compelling, persuasive headlines to attract buyers' clicks.
Step 5: After filling in the content of the post, click "Submit for review" to submit it for review.
If the review fails, you can click "Details" to view the details and modify according to the prompts.
If the review is approved, Post Status will display "Live" , and on the page, you can see your own posts and data analysis.
PS: There are 3 more things to be aware of when editing your post:
Post more and stay active. Use the scheduling function to schedule the information to be released in a month at a time. Set the release time to maintain sufficient inventory to avoid out of stock and cause the post not to be displayed.