As the most popular cross-border e-commerce platform, Amazon has attracted many sellers to settle in Amazon. The development and profitability of Amazon stores cannot be separated from operation. For small white sellers with no operating experience, Xingtaohui has compiled several must-haves for operating Amazon stores. Prepare skills.

1. Selection

Product selection is the most important step in the entire Amazon store operation process, which is why the industry jokingly calls it "seven points depend on selection and three points depend on operation". Professional product selection capabilities can make subsequent operations more effective.

2. Data analysis

Generally speaking, data analysis is some basic analysis of store sales, sales, and traffic conversion, and then optimizes the data feedback obtained. For example, the sales volume is to analyze the net profit of the product, whether the conversion rate is too much natural traffic or high conversion brought by advertising traffic, or is it just to pay attention to the exposure and conversion of advertisements in a timely manner.

3. Consumer maintenance

Customer maintenance is also an important part of the operation work. Doing this work requires a lot of contact with customers, understanding customers and doing market research and analysis. Only by understanding the actual needs of consumers can we discover the selling points of the products and thus increase the sales of products. Without considering the actual needs of consumers, breaking away from the market will not bring any sales.

4. Copywriting ability

There is almost no customer service on the Amazon platform, which requires sellers to have strong copywriting capabilities. When writing product descriptions, sellers should use concise sentences to describe the characteristics of the product as clearly as possible, and at the same time ensure that the A9 algorithm can filter out product keywords.

5. Traffic analysis

Senior Amazon sellers all know the importance of traffic. Product traffic and sales are complementary to each other. If a product does not have any traffic, there will be no sales. Sellers must clearly know the traffic words that constitute the listing traffic, as well as competing products. The traffic composition and traffic word situation.