Amazon has recently updated the brand registration rules. Since then, the brand registration has become more stringent and complicated. Many sellers reported that the brand registration has been rejected, and they were tortured crazy. Today, Maimai sorted out the latest version of the brand filing process, and sorted out the issues that everyone cares about, so as to avoid detours in filing.

What are the changes in the new brand registration?

1. More information

The following materials are required for brand registration:

1) Trademark application number

2) Real photos of the product with the logo

3) List of sample ASINs for store products

4) Receipt of trademark application

5) A copy of any recent purchase/production/supply invoices (1 or more) issued in the past 6 months

6) Evidence of an agreement between the brand and the third-party manufacturer

2. Provide production and distribution information

This is the main part of this change in brand registration, changing the original distribution information into production and distribution information.

1) I have my own manufacturing facility that manufactures most or all of the merchandise under my brand;

2) I have an agreement, contract, or relationship with most or all of the third-party manufacturers under my brand.

If the products you sell on Amazon are produced by yourself, choose the first option, and you also need to provide information on purchase/production and supply invoices for the past 6 months.

If the product is not produced by itself, choose the second option. It is also necessary to provide proof of agreement between the brand and the third-party manufacturer, purchase/production and supply invoice information for the past 6 months.

The new version of the brand filing operation process

Click to open the brand registration entry link: wxxojlcceur=aj?uvzn?jqrir_h=qnhicbgr=fd_wtCN

01. Click "Login" in the upper right corner and select the corresponding site of the country/region to be filed

02. Log in with the seller account of the corresponding site

If you want to register your brand on a site in a different country, you need to log in with the seller account of the corresponding site.

03. Enter the background of brand registration, click "Register new brand" – "Register your brand"

04. Provide brand information

Provide brand name, trademark office, trademark number, commodity information, etc.

When filing a Japanese/UK/European trademark, you need to select the trademark status (select "Registered" for the R mark, and "Pending" for the TM mark) or trademark type.

05. Provide sales account information

1) Select "Seller" – select all seller accounts that sell the brand you applied for;

2) Select the product classification according to the trademark classification;

3) Fill in the best-selling ASIN of this product category.

06. Provide distribution information according to the specific situation of the brand

Complete the above steps to submit the application and wait for the result.

Notice

Please make sure to return the verification code within 10 days after receiving the verification code email.

After submitting, please continue to follow from brand-registry-support@ rir_h=qnhi email notification.

common problem

1. How to avoid abuse in filing?

1) The registered trademark information is consistent with the store company information;

2) The product picture must be clear and true with the brand name;

3) After the new store is registered, do not go to other links for the time being;

4) If other sites fail to pass the review (such as European KYC, the second review in the United States), complete the review as soon as possible;

5) Find a regular agent to register the trademark.

2. What should I do if I encounter "Your Brand Registry registration application has been suspended" during filing?

This problem may occur because the store opened multiple sites at one time, and other sites have not completed the registration, resulting in the failure of the current site registration. It is necessary to complete the brand registration of other stores after registration.

3. 50 products about video authentication

Amazon requires video certification, which will allow you to prepare 50 physical products that are actually sold in the Amazon store in advance (if the store does not have so many products, then provide the products that the store should have to prepare), and it is recommended that the product bear the applied trademark name. For the lens to be certified, you can choose Chinese or English to communicate with the reviewer for certification.

Amazon has stricter requirements for brand building, which also shows that it is more and more important to have your own brand when selling on Amazon.