The benefits of Amazon's evaluation to sellers are self-evident, but many sellers' friends are still stuck in the evaluation of simply replenishing sales and leaving comments on product orders. And operation masters have already regarded evaluation as a necessary operation tool.

In addition to reviewing sales and leaving good reviews, Amazon reviews can also perform operations such as QA , likes, Rating , and Feedback . Combining operations can greatly reduce promotion costs and even do not require other advertising promotions.

1. QA

Amazon QA is a question-and-answer section on the Amazon product detail page, where consumers ask questions and sellers answer them. The quantity of QA will not affect the ranking of the product, but the quality of QA can affect the conversion of the product. For this reason, the optimization of Amazon QA is very important.

Many Amazon sellers forget to prepare some QA questions when they promote their products. Compared with Review or product description, QA provides some inconvenience from the buyer’s point of view to provide information in the description, so QA is very important for listing . As much as other content.

Ways to Optimize Amazon QA

1. Appropriately increasing the number of QA can increase activity, especially for new products, activity and effective information can increase conversion rate.

2. Insert keywords appropriately in questions and answers. The content in QA will be crawled by Amazon. Sellers need to clarify what buyers want to understand and optimize.

3. Pin helpful QA to increase awareness and help increase conversions .

2. Feedback

Feedback is to evaluate the store. For merchants, good reviews are very important for selling products. We know that good reviews can help merchants sell their products better, while bad reviews will cause merchants to lose many buyers. What are the specific functions of feedback ?

1. It will increase your probability of getting BuyBox.

If the Amazon Feedback score is poor, Amazon will think that you have not done a good job of after-sales, and your store may close or stop selling. But if your score is relatively high, Amazon will also increase your probability of getting the Buy Box .

2. Increase buyers' trust in the store.

Usually, buyers will look at the seller rating of the merchant before buying something. The higher your level, the higher the trust of the seller, otherwise, the lower the trust of your store. Also pay attention to the seller's product rating. The seller rating is Amazon's calculation of the total seller rating you have obtained in a year. At the same time, how long you have been doing it will also show your total seller rating.

3. Improve product competitiveness.

It is impossible for only your family to sell a product, so how can consumers only choose your product? At this time, Amazon feedback plays a key role. After consumers find the product, they will look at the seller's rating. As long as your seller's rating is higher, it means that the consumer's trust is higher, and naturally your product will be more trusted by consumers. Over time, it is naturally a virtuous circle.

4. Amazon can also be used as an important indicator for your asset evaluation.

Amazon is currently a very credible shopping platform. If you want to continue to invest or need to do loan business, Amazon 's seller rating will also be an important indicator for reference.

Amazon feedback is mainly aimed at the rating of merchant stores, which also includes many elements such as goods and services. If you are a merchant on the Amazon platform, the importance of this feedback cannot be ignored.

Three, praise

Like is to like the review, you can check the number of times the review is adopted (click yes ), the more yes , the greater the weight, and the greater the impact on the overall star rating of the review .

The specific method of commenting likes is to use multiple accounts to click. You can click helpful under the praise on the last few pages of the comment list. The more people click, the more likely it will be ranked on the home page. Check the bad reviews (click NO ) to put the bad reviews to the end. It allows customers to have a more pertinent understanding of the product intuitively.

4. Rating

Rating is a direct evaluation. After spending $ 50 on the Amazon platform in the past 12 months , the buyer can directly give a star rating to the product without purchasing the product, without text, picture or video evaluation. The operation is simple.

Use multiple accounts to perform operations such as QA , likes, and ratings , and you should also pay attention to the environment and IP issues. If you associate, your account will be blocked, and all actions you have done will also be cleared! Therefore, a stable environment and pure IP are also required for multi-account management operations! Binding proxy ip and anti-fingerprint technology allows each account to have an independent hardware operating environment to ensure the security between accounts.

So don't take Amazon's evaluation as a simple way to make up sales and leave good reviews. It's so easy to make good use of Amazon's evaluation to sell orders. Friends who are interested can communicate.

Authorzcwz626