I heard that this year's foreign trade business is very resilient, and some friends have made hundreds of millions of dollars a year by going overseas. Will cross-border e-commerce continue to release its potential?

That's right! Many sellers have gained a lot of money from going online on Amazon: Mr. Gao, born in the 1990s, is serious about home textile business on Amazon, with sales exceeding 10 million yuan a year after opening the store ; , or US dollars !

In recent years, China's foreign trade and cross-border e-commerce have maintained a rapid growth trend: China's exports in the first three quarters of this year were 17.67 trillion yuan, an increase of 13.8% 1 , and the confidence of foreign trade companies is expected to increase significantly. In 2022, the scale of China's cross-border e-commerce market is expected to reach 15 trillion yuan , and the foreign trade penetration rate of cross-border e-commerce will reach 42% 2 . Just recently there is another piece of good news that the comprehensive test area has expanded by nearly 3% .

As a new growth point of my country's foreign trade and a development point of the world, cross-border e-commerce is booming.

cost issue

What is the cost of opening a store?

"The most concerned thing is the start-up capital."

Doing business naturally depends on profit. The basic composition of the cost of opening a store on Amazon is as follows, for you to understand to better price products, optimize sales profit margins, and achieve long-term development. To start a cross-border e-commerce business, you need to consider:

✅ Product cost

✅Sales commission

✅Advertising marketing costs

✅Shop commission: To open a store on Amazon, you only need a set of materials for $39.99/month to open 14 major sites

✅Logistics tariff cost: including head logistics costs, warehousing costs, tail logistics costs, import customs clearance tax, destination country consumption tax, etc.

logistic issue

Logistics and warehousing related services

"After all, cross-border e-commerce is going to ship goods abroad. I am worried about logistics issues. Is there any potential risk?"

Sellers don't need to worry about logistics issues!

First of all, Amazon provides Amazon logistics new product warehouse discount plan to help sellers test new products at a lower cost and help you save more costs in the early stage of store opening. At the same time, Amazon provides sellers with one-stop warehousing and logistics services , solving cross-border transportation problems in all aspects from cross-border logistics, inventory management, and tail-end distribution, and reducing the operational pressure of cross-border logistics for you. Using Amazon Logistics can not only help increase product exposure and sales, but also enjoy next-day /two-day delivery services, improve customer experience, and have professional customer service around the clock to solve after-sales problems for you!

Selection problem

Overseas Consumer Preferences and Shopping Trends

"Although I have been overseas for a while, I am not a native of the locals after all, so I don't know much about their preferences."

Amazon has 2 official product selection tools, which are designed to help new and old sellers accurately grasp overseas consumption trends and tap new high-potential products:

✅Business Opportunity Detector: Provide customized dynamic product selection recommendations for sellers, help sellers understand unmet overseas consumer needs and actual needs, and save time for new product development.

✅Product Selection Compass: Based on industry-leading data analysis and artificial intelligence algorithms, it provides customized solutions for sellers, helps sellers explore and evaluate favorable opportunities, provides product selection forecasts, and judges product demand.

In addition, Amazon will also update the official hot product guide in a timely manner, and you can always find the collection of overseas best-selling, high-demand, and high-potential categories organized by Amazon for sellers.

layout problem

Where to start?

"US? Europe? Japan? Know Amazon has a lot of sites, but where to start?"

Amazon has opened 18 overseas sites for Chinese sellers. For consumers in different regions, you only need a set of registration materials for a monthly rent of 39.99 US dollars to open 14 major sites* at one time , making it faster and less labor-intensive to open a store! And now settled in the four emerging blue ocean sites (Singapore, United Arab Emirates, Saudi Arabia, India), you can enjoy limited-time monthly rent-free activities!

branding issues

Do you need a brand to do cross-border business?

"Attracted by the Chinese brand 'Chengguang', I want to be a global brand when I go overseas. Is there a big chance to be a brand on Amazon?"

Amazon is committed to bringing Chinese brands onto the world stage. Many Amazon sellers have improved the display image of their products and brands through the sales tools exclusive to brand sellers, which has further promoted sales growth and has received very good feedback from consumers around the world.

VAT problem

Is there any third-party service provider recommended?

"Foreign taxation, compliance, etc., you need to learn to take care of it. Does Amazon have an information center?"

Amazon provides cross-border e-commerce sellers with service provider information in 6 major service sectors, covering 18 Amazon sites, helping sellers to find highly reliable and professional service providers conveniently and efficiently. There are also third-party service provider applets for your use.

Attention new and old sellers!

The first basic point in Amazon is to be compliant. Amazon has formulated code of conduct compliance guidelines for sellers – compliance reference , you can check product compliance requirements in advance during the product selection and stocking stage, and avoid the risk of being removed from the shelf in advance; you can also directly query multiple types of target sites Compliance policies and related requirements. At the same time, Compliance Reference also provides you with professional third-party services, and you can choose the required compliance service provider officially recognized by Amazon according to your certification needs.

Payment problem

How to collect payment?

"Do you need to open a virtual account to receive payment for opening a store? It seems that there will be exchange losses due to the secondary exchange rate, right?"

You can learn about the cross-border collection service officially launched by Amazon — Amazon Global Collection , which assists sellers to use domestic bank accounts to receive global payments in RMB, and deposit them directly into the seller’s local bank account in China, enjoying safe, convenient and transparent Collection experience. There is no need to authorize MWS transaction information; no need to go outbound (no need to jump to third-party channels), and the operation can be completed directly in the seller's platform; there is no need to use a virtual bank account, and licensed service providers are compliant with regulations to ensure that every transaction can be completed Traceability.

service problem

Does Amazon have additional support?

"I want a sense of companionship! Besides the new seller group, is there any other professional support?"

In order to help new sellers start and grow smoothly on Amazon, Amazon provides sellers with full-stage and all-round support:

✅New seller alumni association: Amazon has established an official seller community to provide sellers with a variety of community activities, detailed official learning materials, interpretation of official information, skills and dry goods sold by peers, and other services to help sellers grow rapidly.

✅Core seller preferred plan: Amazon will provide new sellers with high development potential and high willingness to cooperate with more and more in-depth support, including comprehensive account analysis, account product selection analysis, account page improvement, account advertising optimization, etc.

✅Start -up plan for new sellers (paid): Amazon will provide new sellers with 3 months of one-on-one personalized support from the official exclusive manager, and provide personalized operation guidance for your account.

Finally, we must introduce to all sellers:

New seller spree

Up to $50,000 in sales rebates

Amazon has launched a new seller entry spree including a maximum rebate of 50,000 US dollars in sales, a 200 US dollar Vine discount, a 100 US dollar Transparency transparency plan discount and many other discounts, providing real money support for all sellers!

Data Sources:

1/ wxxolcc—qfhvqn=ckz=-?=c2022t10c25cnh=x?=xs5721263qwxi

2/2022 China's cross-border e-commerce industry market prospect and investment research report, compiled by China Business Industry Research Institute, 2022

3/ /r=?xqnhic2022t10c25cns1129078578qwxi