Buyers' comments on products are very important on the Amazon platform, because on the Amazon platform, the rate of buyers' natural comments is very low. But there is a category of buyers who have not purchased the product can also comment, why is this? Let me share with you the types of reviews on Amazon and how Amazon sellers can get good reviews from buyers.

1. How many types of Amazon reviews are there?

1. Direct evaluation, that is, buyers can directly comment on the product without purchasing the product. These reviews do not have the VP logo.

2. VP reviews, which require Amazon buyers to buy products with a discount of no more than 30%, and then leave real reviews, and the product reviews will be marked as Verified Purchase.

3. Vine green label reviews. Vine green label reviews have low weight in Amazon reviews, but they are not easy to be deleted. For new products, they are very useful. Many customers trust these reviewers very much, and their reviews are very objective and fair.

2. How to get good reviews from Amazon buyers?

1. Send a review request to customers who leave positive feedback

It is suggested that sellers can take the initiative to send emails to those customers who have left positive Feedback. For those "undercover reviewers", sellers can also guide them to the correct place to leave a review, and a note on how to Correctly leave the review document.

2. Ask for reviews from customers who have provided customer service

If the seller has had a dialogue with the customer and provided them with very thoughtful customer service, they can request a review from the customer. I believe that most buyers will be very willing to leave a positive review.

3. Product insert

When reminding customers to leave comments, the product insert will come in handy, but it must be remembered that no if/then sentences appear on the product insert. The effective and risk-free way to use the product insert is to require customers to register the product Serial number, to obtain extended warranty (such similar conditions, depending on the product), most people will register, so that the seller can obtain the customer's email address, and then send an automatic email request to the buyer.

4. Vine plan

Green mark reviews have the highest weight in Amazon Review. Suppliers will provide Amazon with the products invited to participate in the AmazonVine project, and then Amazon will send the products to Vine reviewers for free, and then Vine reviewers will write reviews, which have a small Vine green label.

5. Product giveaways and discounted products

Using freebies and discounts can not only entice sellers to increase sales of products, but also increase the likelihood of getting buyer reviews.

6. Request comments through ERP system or background

Sellers can request buyer reviews on orders through Amazon's official "Request Review" function.

Friends who have learned about Amazon’s evaluation should know that if you want to evaluate the buyer’s account, it is very important. The core of the evaluation is the buyer’s account and account maintenance technology. However, most sellers and studios now register, maintain accounts, and place orders by themselves. The purpose of leaving a comment is to test it anytime, anywhere, and to control the security of the account by yourself.

Buyer numbers are divided into three categories in the market: small white numbers, white numbers, finished product numbers, and comment numbers

Xiaobaihao refers to an account successfully registered using a foreign email address and address. We call it Xiaobaihao. If such an account wants to open the permission to leave comments, it needs to spend 50 dollars on the account itself. The account death rate is generally higher than 50%. The cost price is generally around 100 yuan. If you are a novice with this kind of account, it is recommended that you do not use it.

Baihao refers to: Baihao is built on the basis of Xiaobaihao, the account has already opened the permission to leave comments, and it has already consumed 50 US dollars. The general mortality rate of this kind of account is 30%, and the cost price is about 500 yuan. It is recommended that novices use this account with caution.

Finished product number refers to: it has been completely separated from Xiaobaihao and Baihao. If you set up these two accounts, you can not only leave comments, but also have a record of leaving comments, and the account number ranks above 60 million. The mortality rate of this kind of account is 10%, and the market price is around 1,000 yuan. It is recommended that novices use this kind of account at the beginning.

What does it mean to leave a comment?

Leaving comments is a relatively important assessment indicator in the evaluation. Amazon’s rule for leaving comments is that the buyer’s account must be bound to a credit card and spend at least $50 before the permission to leave comments can be opened. This rule is equivalent to a threshold. Due to this threshold, the value of the comment number in the market also fluctuates greatly.

What is the use of Amazon's review number?

1. Amazon’s review account is much more stable than the new account, it is not easy to be blocked, and the risk is much lower.

2. Leave a comment The buyer account can leave comments for the merchant's products, and the promotion of the product is a little more popular.

3. It is much faster to directly use the review account. Compared with the new account, Amazon’s review account can place 15-20 orders per month, but it is recommended to control 3-4 orders per month for the new account. , so it is faster to leave a comment mark in terms of efficiency.

4. You can use a gift card to place an order directly with Amazon's review account, and earn the exchange rate difference, but the new account needs to use a credit card to spend 50 dollars, so you can't earn the exchange rate difference.

How long is the life cycle of the comment number?

We all know that you need to use a gift card to place an order in the evaluation, so that there will be a difference in the exchange rate, and it is not recommended to use a large number of gift cards to place an order with a comment number

The profit of learning to produce an account by yourself is very considerable. Needless to say, most friends who do Amazon evaluations do not know how to make an account by themselves. There is also a delivery address in the United States, etc. The software requires rich experience in account maintenance. There is no mature team to guide you. No matter how many bricks you throw in the early stage, you will not be able to attract jade. It is a relatively large investment to explore by yourself. , Amazon's risk control is changing from time to time. Without the core team technology to solve the risk control, I will only be ineffective every day, but all a series of operations are inseparable from account support.

To increase sales through self-support account evaluation, you can increase the weight and ranking of products, thereby increasing sales and conversion. Second, the number of product evaluations is controlled by oneself, which is safe and controllable. Third, it can save the operating cost of inventory clearance and evaluation. Finally, if it is hijacked or spoofed during operation, the self-supporting account can also be used as a powerful counterattack tool.

The big promotion in the second half of the year is an important opportunity for sellers to seize traffic and achieve explosive orders. The peak season promotion is coming soon, how to seize the peak season traffic, I will share so much with you, and interested friends are welcome to exchange and learn from each other!

Edit: l_e0120