Recently, many sellers have reported to us that the brand registration was unsuccessful and "account abuse" behavior occurred. Brand filing is brand registration, which is an important link in the operation of cross-border platform stores. If there is no brand registration on Amazon, it may make consumers think that the product is a three-no product. What behaviors lead to "account abuse"? Where is the first investigation? and how to avoid this problem?

01 What causes "account abuse"?

Cross-border platforms have recently tightened brand registration, and many sellers have encountered "account abuse" during brand registration and authorization. There are mainly the following six situations:

1) The trademark registration process is filled incorrectly or not in compliance;

2) The trademark is under the name of the individual, not the name of the company behind the Amazon store;

3) The brand has been registered, and there are some violations in the store;

4) The brand authorized more than 5 stores, or even 7;

5) There are abnormalities in the store (such as infringement, fraud, second trial, etc.);

6) The brand initiates a large number of infringement complaints, and a large number of complaints fail, resulting in being convicted of abuse.

Source: Amazon background

In addition, if the brand belongs to a trademark that was previously exposed to be invalidated by 1.5W, it will also prompt the account abuse if it is filed again. It is understood that these revoked brands and stores have been included in the "blacklist". In short, if there is a problem, solve it first, and then consider the appeal last.

02 How do sellers check? How to avoid it?

First, check the store performance notification first, and check whether the account has violations such as infringement. Specifically, look at two places: account status rating and performance notification.

Second, check whether other sites under the same subject have violations, and the seller must ensure that all sites are selling normally.

Third, if there is no problem after the inspection, the seller can try to appeal if the seller thinks that the store has not abused it. (explained below)

So for novice sellers who have not done brand registration, how to avoid it?

1) Ensure the standardization of the trademark registration process; trademark registration lawyers must have a license, and the trademark pictures that need to be provided must be true and not PS;

2) It is suggested that the trademark should be under the name of the company in the background of the Amazon store, and the spelling of the name of the owner and the company in the background of the store should be the same;

3) Try to use one brand alone in a store to reduce authorization;

4) When purchasing a trademark, ask whether it has been filed.

03 There is no "abuse" behavior in the store, and further attempts to appeal

The common way to deal with account abuse is to change the store for filing. If there is no abuse in the store but it is judged, the seller can try to appeal. Generally open an English case to get an email from the appeal entrance, and prepare the following materials:

1) Private brands need to provide trademark registration number and trademark certificate;

2) For brands authorized by brand agents, a trademark authorization letter is also required;

3) For product pictures and packaging pictures, it is necessary to clearly show the actual photos of the logo;

4) Business license, purchase value-added tax invoice, legal person information, etc.

The seller scans and organizes the above information into a PDF file, uploads it to the background for appeal, and the result usually comes out in about 2 weeks.

Brand registration allows sellers to enjoy brand-related rights such as anti-hijacking, A+ page editing rights, and brand flagship store creation. Without brand protection, both store accounts and product sales may suffer. But in order to obtain brand registration and avoid account abuse, it is very important to have a formal and high-quality trademark.