Amazon cross-border e-commerce is one of the top e-commerce platforms in the world. Basically, Amazon cross-border e-commerce will be the preferred online shopping platform when 80% of customers purchase products. Amazon is a service platform with its own unique optimization algorithm, which sorts hundreds of millions of products on the service platform in an orderly manner. When a customer searches for a product, the service platform optimization algorithm will recommend the product that best suits the customer's requirements and has the highest value to the front of the Baidu search page. Therefore, Amazon sellers should know how to increase the weight value of products in retrieval. The following four methods can help Amazon sellers quickly increase product retrieval weight.

1. The optimization algorithm of the service platform does not recognize products, but only keywords:

Amazon cross-border power sellers submit new products on the website, Amazon identifies the product, and only enters product keywords based on Amazon cross-border power sellers, in other words, open physical store sellers enter keywords, and your products are optimized on the Amazon service platform in the eyes.

Therefore, as a physical store seller in Amazon cross-border e-commerce, if you want your new products to be recognized by Amazon, you first need to put accurate keywords in your product listings.

2. The inserted keywords must be included by A9 optimization algorithm Baidu:

The keywords of Amazon cross-border e-commerce sellers are put into the list, and everyone has completed the first job of product portrait. However, if you want to be recognized by the Amazon system, you should also ensure that this keyword is included in the Amazon system Baidu. Otherwise, no matter how many keywords you accumulate, you will be busy.

The way to check whether the keywords of Amazon cross-border e-commerce sellers are included in the Amazon service platform optimization algorithm Baidu is very simple, that is, to put together the products of Amazon cross-border e-commerce itself and the keywords they want to test.

Start the search.

Three, Baidu included, strive to rank as high as possible:

After Baidu included products, Amazon cross-border e-commerce sellers successfully squeezed into Amazon’s product details, but if the product wants to succeed, this is only the first step after the Long March.

Amazon Services has hundreds of millions of products. With endless offerings, how can you squeeze your way to the top of the rankings? It depends on the ranking criteria of Amazon's cross-border e-commerce service platform optimization algorithm.

Divided into two situations:

(1) Of course keyword ranking:

(2) Keyword Ad Ranking:

Fourth, the product category should be placed accurately:

After the first three steps, a new product is basically official. However, if Amazon's cross-border e-commerce sellers' product categories are inaccurate, Amazon's system software will cause many misjudgments, which will also bring many disadvantages to the mid-to-late marketing promotion of products.

Many Amazon cross-border e-commerce physical store sellers like to put products in some small categories, in this way to grab the besteller logo, in fact, this is also the pros and cons of personal behavior, you get extra besteller total traffic, but at the same time Amazon Cross-border e-commerce physical store sellers also lost part of the total traffic due to incorrect categories.

Therefore, in the category position, the product category of Amazon cross-border e-commerce itself must be placed correctly. For other categories, it can be done according to the method of improving category connection points.

Nowadays, the competition in the cross-border e-commerce industry is becoming increasingly fierce. There may be thousands of similar products on the Amazon website. How can sellers make their products stand out from the millions and be discovered by potential buyers?

Only the self-supporting account evaluation supplementary order is a low-cost, high-return promotion and marketing method for sellers

It has played a certain auxiliary role in product flow, conversion rate, keyword quality score, and link weight. But everything has pros and cons, if not handled properly, it is easy to affect the store. So what network problems need to be solved and what conditions should be met in order to achieve self-maintenance and evaluation of your own store?

first:

1. To solve the association of hardware parameters, security code, area code, supervision code, imei serial number, physical mac address

2. IP purity (including IP association, DNS will not jump country, WebRTC local area network will not be exposed in China, or blacklist blacklist IP)

3. Anti-association of browser cookies

4. Relevance of foreign payment cards, card risk control and other issues

5. Every account has thousands of people and faces, weight management of account maintenance, tag management skills

6. The purity of registered buyer account resources and the real delivery address

The logic of the solution is not difficult: configure a foreign server, you can no longer use the Hong Kong server or Alibaba Cloud to jump, and then build the IP and server in a powerful security terminal simulation software, which can be used to access under the Windows interface Servers under different systems at the remote end can block Amazon’s machine review of server hardware parameters, which is equivalent to a firewall. Naturally, there will be no associated parameters, and it can truly achieve the degree of camouflage of a real local IP environment abroad.

Nowadays, many sellers and studios register their own accounts, and the cost of an account is only a few dollars. The purpose is that they can evaluate themselves at any time, without asking for help, and without worrying about being refunded maliciously or placing an order with a black card. The risk, the quality of the account can also be controlled by oneself, the technology is in one's own hands, and there is no dependence.

The most important thing for a self-supporting account is to ensure that the network environment of each account is independent and safe, that is, anti-association. We have been incubating evaluation technology for five or six years. Remember: evaluation is not just a piece of software or a piece of equipment. It can be realized, even if it is, it can only solve the current problem, and it cannot be used for a long time, because the risk control of the platform is not static. If you want to do it well, you must have the ability to deal with and solve the risk control at any time, and understand the underlying logic of the environment , welcome technical exchanges.

Edit: l_e0120