New Amazon listing rules are coming into effect! Starting December 1, 2022, new and existing product listings for certain product types must include color name, size name, product description, and category name attributes.

Black Friday and Cyber ​​Monday are coming soon. Beware of violations. Relevant sellers should check themselves and adjust their listings as required!

(Source: Amazon)

The new listing rules force the addition of 4 additional properties

Amazon's US, Europe, and Japan stations announced that from December 1, new and existing product listings for certain product types must include color name, size name, product description, and category name attributes; and some product types The properties of will be changed from optional to required.

All new listings for all affected product types must provide valid values ​​for these four attributes, otherwise the product will not be added to the catalog, as follows:

Color name:

SHIRT,SWEATSHIRT,SPORTING_GOODS,TROUSERS,COAT,SWIMWEAR,JUMPER,VEST,SHORTS

Size Name: Shirt, Sweater, Jacket, Pants

Product Description: Home, Curtains, Carpets, Blankets, Hobbies, Tools, Sporting Goods, Phone Cases, Bedding Sets, Auto Accessories, Healthy Personal Care, Drink Cups, Home Beds & Bathrooms, POWERSPORTS_VEHICLE_PART, PLANT_SEED, CONSUMER_ELECTRONICS_LITCH

Category Name: Backpack

Peak season impulse, how to optimize listing?

A perfect listing is the foundation of the peak season. These four listing optimization techniques have been collected, and the conversion rate has risen steadily.

1) Accurate classification nodes

The classification node set when uploading a product is closely related to the exposure, which is the easiest point for sellers to ignore. There are mainly 2 types of nodes with different purposes:

Branch nodes (category nodes in subcategories): Specified in gray font in the category tree guide, used to create store designs.

Leaf nodes (terminal nodes in subcategories): specified in black font in the category tree guide for adding items.

Different nodes have different uses. If they are mixed up, the exposure of listings will be limited, which will affect store sales.

2) An eye-catching title

Each word in the product title can be searched individually;

Separate words with half-width spaces;

Variant attributes such as size and color are included in the product name of the child ASIN;

Product names can contain necessary punctuation such as hyphen (-), forward slash (/), comma (,), and ampersand (&);

Product names cannot contain decorative characters such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦.

3) The selling point of hooking people

From the consumer's point of view, extract the keywords of the selling point. How to find it?

Go to the front desk to search for text descriptions or reviews of top-ranked similar products;

Obtain keywords commonly used by consumers through seller platform, data report, advertisement, report creation, configuration, etc.;

For product searches on Amazon’s website or off-site search engines, the associated words are big words frequently used by consumers.

4) Pictures with deep meaning

Clear, comprehensive, and enticing product images allow consumers to thoroughly evaluate and compare products and make quick purchasing decisions.

①The main image must have a white background (RGB value 255*255*255), the resolution should be higher than 1000 pixels, and the product should account for more than 85% of the whole image; no LOGO and watermark, and no accessories, props, etc. that are not in the order .

②Upload detailed drawings and internal structure drawings to enlarge some small details of the product, so that consumers can deepen their understanding of the product.

③The function diagram shows all the functions and attributes of the product at one time, so that consumers can see it at a glance.

Don't step on the five red lines of Listing!

1) Promotional information cannot be included in the title or picture, which may result in account suspension. Such as: free /best /great /new /20%off, etc.;

2) It is forbidden to add any link to your self-built website in the product listing;

3) It is forbidden to add prohibited words in the listing, such as personal attacks, degrading personality, sexism, guns and ammunition and other sensitive types of words;

4) Other brand names cannot be included in the listing, which will constitute brand infringement;

5) Combining the title or directly copying the title of others, errors in the English-Chinese translation process, and the listing does not conform to the search habits of consumers in the destination country will lead to the reduction of the listing authority.

Listing is closely related to store sales. The peak season is coming. Sellers and friends must abide by Amazon's new listing regulations, adjust and optimize listings in a timely manner, so that their products can stand out among many products.

In addition, Q4 is a peak season for sales, and it is also a period of high incidence of infringement complaints. Sellers and friends must pay attention to trademark/copyright/patent infringement!