1. New product optimization content and promotion methods

1. Listing layout

a. Whether to keep variants b. Pricing (whether to consider spikes) c. How to get reviews and QA at low prices

2. Make a stocking plan and estimate the arrival time to the warehouse

3. Page optimization (see page optimization)

4. Review and review orders

5. CPC production

6. Participation of off-site deal websites and off-site drainage, adding category nodes

7. Calculate the profit and loss of the product and decide whether to continue to invest

8. Resource reserve

The progress of promotion

the first week

Do a good job of listing structure

1. Selection of product keywords, 2-3 big words, about 50 long tail words

2. The preparation of the title is in line with the search habits, the long-tail words of the big words are properly matched, and the main selling point is highlighted (the selling point affects the price)

3. Refine the selling point of the product, and describe the five-point description to highlight the function and differentiation of the product

4. Describe and introduce the company's product line and then guide customers to buy and put appropriate promotional language to guide the order

5. Reasonable pricing ensures that the net profit margin of the product is above 30%, and the product is carefully prepared without price wars. The optimization of all products is completed before the product is put on the shelves, and the product listing will not be changed after the completion of the listing.

the second week

1. After the product arrives in the warehouse, arrange for evaluation, (merge listing) direct evaluation and VP at the same time

2. Product promotion and discount

3. CPC advertising is turned on, and automatic and manual advertising are carried out at the same time

4. If the account meets the requirements, do cupon drainage. Amazon will give away free traffic within 14 days after the product is put on the shelves. Make full use of this time.

The third week

1. Filter words in advertisements, take out the words in the automatic advertisements and type them manually, and block the keywords in the manual advertisements that are not listed

2. Check the promotion effect of cupon

3. VP comments, feedback and accumulation of QA (guarantee that there are 8 VP1 videos and 2 sets of comments with pictures on the previous page

4.Videos related videos, upload good product sharing videos of local foreigners, so that buyers can better understand the actual use of the product and increase conversions

5. Send emails to customers who have real orders to give praise and feedback, and come out with new products to give a 20% discount coupon

the fourth week

1. Pay attention to the ranking changes and rising trends of products, check the conversion rate, and find product problems in time

2. Follow real VP reviews to see if the product has quality defects and room for improvement

3. Check the product inventory to determine whether the product is suitable for continued delivery. If it is worth continuing to deliver the SD card outside the station, check the conversion effect of the product.