As a global e-commerce giant, Amazon is currently the fifth most visited website in the world. It has always been the choice of many cross-border sellers. Mature sellers who have been in business for many years are still exploring opportunities for outward expansion. Cross-border e-commerce potential platform in 2022.

Wayfair

wayfair is an American home furnishing e-commerce shopping platform, mainly selling furniture and household items. The platform business covers the United States, Canada, Germany, the United Kingdom and other European countries. With a net revenue of 12.2 billion euros in 2021, the platform will continue to show strong growth in the next few years and is expected to cross the 100 billion mark by 2030.

Platform business scope:

Furniture, small household appliances, home textiles, decorations, lamps, building materials, outdoor products and other products

Business model:

The cooperation model is invitation-only, that is, the product needs to be favored by Wavfair and approved before it can establish cooperation.The seller selects the product-delivery to the US warehouse-the product goes online-wavfair is responsible for the operation and promotion of the sales-platform payment

Platform Features

1. The proportion of Chinese sellers is small

2.0 commission 0 rent 0 security deposit

3. The final delivery fee and the logistics fee for the return and exchange are all borne by the platform

Occupancy conditions:

1. Overseas warehouse delivery

2. Willing to buy product liability insurance

3. Third-party USD/EUR/GBP receiving accounts such as Pai Anying pingpong wf Air Cloud Remittance

4. Provide links to products sold on other cross-border e-commerce platforms (not rigid)

5. Meet the category requirements of the platform

6. The European site (English and German) should provide the VAT of the corresponding country

7. Need to provide product test report

Platform fee

2% collection fee + 4% compensation loss insurance

period of payment

30-60 days

Platform logistics

Overseas warehouse delivery

Fnac

Fnac is a French retailer platform for electrical products, covering France, Belgium, Brazil, Monaco, Morocco, Portugal, Spain and Switzerland. With over 20 million shoppers, 279 million global store visits, and 24 million unique monthly visits. According to Fnac's results for the first half of 2021, Fnac Group's revenue in the first half of 2021 was 3.465 billion euros, a year-on-year increase of 21.3%. Thanks to the addition of 2 million active online consumers in the same period, Fnac's online sales business has grown. trend.

Platform Features

1. With more than 700 physical stores in France, both online and offline drainage

2. A platform for brands and boutique merchants, with considerable traffic and trustworthiness

3. 0 advertising costs, various advertising forms, help sellers to explode orders

4. Fast delivery

5. Fast payment, refund once every 5 days

Hot category

3C electronics, home appliances and furniture

shop requirements

1. Must have experience in cross-border e-commerce market;

2. There are after-sales customer service who speak French/English;

3. It can be shipped from Europe; it is recommended to have overseas warehouses (this is not a necessary condition, but the arrival period is 10 natural days)

Platform fee

The monthly rent is 39.9 euros, and the commission is 12%-22%, which can be adjusted according to the seller's qualifications

period of payment

5 days return once

Platform logistics

Can be shipped from Europe

Allegro

Allegro is a Polish e-commerce giant, a large auction site in Eastern Europe, and the fifth largest e-commerce platform in Europe, accounting for 57% of the Polish market share. 14 million monthly active users, 165 million monthly visits, and 2 billion page views. Allegro's annual revenue in 2021 will reach 1.14 billion euros, a year-on-year increase of 33.9% in 2020, and it is expected to continue to grow at the same growth rate in 2022.

Platform Features

Large traffic: The top ten e-commerce platforms in the world, the shopping app preferred by 86% of Polish users, outperformed eBay and Amazon 2, no deposit required for entry

Popular categories

3C electronics, auto parts, beauty, clothing, outdoor sports equipment, home appliances, etc.

Materials needed to open a shop

Business license; identification of legal person and shareholders (ID card + passport or driver's license or Hong Kong and Macau pass, you can choose one of the three, all shareholder information needs to be given, and none of them can be omitted);

Payoneer or pingpong or LianLian account collection statement

Platform fee

Settlement fees (commissions, platform fees)

period of payment

Because the platform does not charge a deposit, the first three months of the store are the assessment period, and the payment will be returned once every 45 days. After the assessment period, you can apply for payment twice a month (the 1st and 14th of each month), and sellers with excellent performance can apply for payment once every 7 days.

Platform logistics

Self-delivery/overseas warehouses are available

Macedo

A Latin American C2C e-commerce giant, its business scope covers 18 countries in Latin America. Currently, there are four sites open to international sellers in Brazil, Chile, Mexico, and Colombia. With 121 million registered users and an estimated population of around 627 million in Latin America, MercadoLibre has a strong presence in the Latin American e-commerce market.

Platform Features

Larger C-end platform in Latin America, large traffic, few Chinese buyers, manager support, official overseas warehouse

Hot category

Electronic 3C, outdoor, small appliances, audio..

shop requirements

Non-consumer electronics mainstream platform monthly turnover ≥ $3000000USD

Consumer electronics category: monthly turnover of mainstream platforms ≥ 6000000USD

Product vertical single store category < 2, customer unit price ≥ $25USD

There are many operation teams of Meike, and there are in stock. After issuing the store link, you can upload listings or ship to overseas warehouses within one week.

Willing to open multiple sites (Mexico, Colombia, Brazil, Chile) with high degree of cooperation

Platform fee

Fees in Mexico: Commission is charged by category, +5 pesos are required for products below 299 pesos.

Charges in Brazil and Chile: 16% of the product price. Payment method/cycle is over $500.

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