And the particularity of the product can also serve as a brand story. Because it is difficult for sellers to tell brand stories on Amazon, but the independent website can satisfy you, you can explain to your heart's content, let consumers fully understand your brand, and tell consumers the product process and the story behind it.

2. No drainage

Many Amazon sellers will apply the same set of operating Amazon to independent stations, saying that they have spent a lot of money to attract traffic after running the independent station, but there are few orders, or even no orders at all. This also makes them believe that independent stations are burning money. the biggest reason.

Amazon has a way of playing, optimizing Listing + placing ads on Amazon + brushing good reviews. As long as the advertising continues to invest, the order will gradually increase, and the number of comments will also increase.

This is actually due to the fact that the ranking mechanism in Amazon is largely based on the performance of the store and the feedback rating of Listing. Therefore, when the advertisement has been placed for a long time, the number of orders has increased, the number of comments has increased, and the ranking will be natural. will slowly get up.

After transforming into an independent station, they still use this method. After putting the products of the Amazon store on the independent station, they start advertising, ranging from a few thousand dollars to tens of thousands of dollars. The editor of SHOPAiMi independent station believes that sellers should First understand the rules of the game and then decide whether to join the game.

First of all, the ranking mechanism of SEO on Amazon and SEO on independent sites is completely different. Amazon increases the number of product reviews by increasing the number of orders, thereby gaining ranking and traffic on the site.

On the other hand, Google seo on an independent site focuses on the quality of the website’s content and the quality and quantity of external links. It has little to do with the number of product reviews on the site, so Amazon’s white hat game is not suitable for independent sites.