There is a popular saying in the cross-border circle that "seven points depend on selection, and three points depend on operation". Choice plays a very important role in whether sellers can make profits on the road to cross-border. Whether a selection is successful or not is not a simple "conformity". Amazon's hot-selling products mean that many sellers are competing with each other, and unpopular products mean that market demand needs to be improved. Therefore, in addition to considering basic factors, the most important definition of success is whether it conforms to the seller's personal situation and whether it can maximize profits.

What are the factors that make Amazon's product selection successful?

Accurately capture market demand

Each seller has a different sense of smell for the market. Some sellers can always sell their products to the maximum extent at the right time, depending on their sensitivity to the cross-border market. Market research is not an empty talk. It requires sellers to comprehensively judge which sales strategy should be adopted for the selection of products based on factors such as current product popularity, keyword search volume, current platform promotions, major overseas festivals and seasonal activities, etc. The more refined it is, it is no longer a once-and-for-all thing.

Reliable supply sources and logistics Reliable supply sources include the smoothness of product supply, product quality assurance, and the scale and strength of supply sources. In order to ensure that the products we sell on Amazon can always maintain high-quality product quality, this is what sellers must pay attention to. section. In addition, cross-border logistics problems frequently occur, such as long transportation time, customs clearance problems, products not delivered to customers in time, and damaged goods, etc., which have always plagued sellers. Therefore, fast, convenient and convenient logistics can not only reduce The operational difficulty of sellers can also improve the shopping experience of buyers. In addition to the high-quality supply quality, in addition to saving operational logistics costs, it can also increase the repurchase rate of buyers and obtain more good reviews. Conducive to increase product sales.

The purpose of operating Amazon with considerable profit is to make a profit. Now the operating cost of Amazon is gradually rising, which is obvious to all sellers. Whether it is the cost of traffic, product cost or logistics cost, it is all rising, plus the transaction commission that needs to be paid to Amazon. , are squeezing the seller's profit a little bit, so the seller is selling the product, and it is necessary to accurately calculate whether the profit margin of the product can reach the profit target, and try to avoid doing things that are owed to earning and shouting.

The importance of perfect promotion strategy and product promotion will not go into details. Although we can rely on Amazon to share its traffic, natural traffic is one thing, and more often we have to use our own promotion methods to drain traffic. , this is the real way to sell products.

The core of high-quality customer service Amazon is customer first. Saiying Academy also believes that it is right to conform to the core concept of Amazon. Therefore, when we contact buyers with sales or after-sales problems, patience, professionalism, and timely response are all A high-quality customer service staff should have, good customer service can subtly exchange for many high-quality reviews, which is conducive to promoting product sales, and can also virtually increase the repurchase rate of products.

What are the best-selling products of Amazon's cross-border e-commerce in 2022?

1. Sports and leisure products.
Sports and leisure products are not only outdoor sports products, outdoor products, but also sports apparel products. With the entry into the post-epidemic era, the epidemic prevention in overseas countries has gradually been liberalized, and people's awareness and ideas about physical fitness, outdoor sports and improving health are also very strong. Sports and leisure products have maintained a very good growth momentum in sales in recent years.

2, pet supplies.
With the decline of the global population growth rate, more and more people are more inclined to be with pets, and the market heat of pet-related products is also rising, such as pet collars, pet leashes, pet toys, washing machines, etc. Sub-categories such as skin care products have good sales data and popularity.

3. Maternal and infant products.
Baby strollers that can be seen everywhere overseas have always been popular products, but strollers are mainly inconvenient to carry except for their large size. Therefore, many people now choose portable baby stroller products with harness-type safety belts. In addition, young parents are very concerned about children There is also a pursuit of fashion, and baby-related products such as children's accessories and children's clothing also have potential market demand.

4. Household items.
The epidemic has changed people's way of life. Because they spend more time at home than in the past, many people have new ideas about the home environment, especially small pieces of furniture, such as small sofas, bedding, tables and chairs, etc. The data shows that the search volume for household items has been increasing in the past two years. For families with many family members and pets, products that help home cleaning can also be used as product directions for sellers to mine.

5. Clothing products.
Similar to the situation of sports and leisure products, with the liberalization of the epidemic prevention policy, the frequency of going out and traveling in overseas countries has increased, and they are also more inclined to have more clothing to show themselves, whether it is men's, women's or children's clothing. Sales figures have been showing a good trend.

One of the most important parts of Amazon’s road is to start the product selection. If you choose the right product, you can avoid many detours. Sellers should choose products according to their own conditions to ensure that their operating funds can cope with Amazon’s operations. Amazon cross-border supply platform recommendation: Saiying distribution platform ( jrg?y??qn= ) zero entry fee, sellers do not need to stock up, no inventory risk, the model of first order and then payment, liberates capital pressure and has a drop-shipping service, logistics timeliness is fast, and it can also quickly shorten the payment cycle, helping sellers. Explosive growth in sales. In addition, we will regularly select hot-selling and predicted hot-selling products based on the current cross-border environment and give them to sellers, and we will also launch products with explosive potential, which can fully meet everyone's needs for high-quality selection, and provide cross-border sellers. The selection work provides convenience.

All in all, paying more attention to the selection process can reduce the difficulty and trouble of subsequent Amazon store operations. Amazon's competition is as fierce as ever. To stand out, create differentiation. Besides, improving the market sense and paying more attention to data reports and market demand is beneficial to Amazon's operations. More cross-border dry goods are welcome to pay attention to Saiying Academy.