Wuhan Star Sets Sail – What is Amazon in Amazon's Popular Science, and what should be paid attention to when doing Amazon?

In China, most of us have the experience of shopping online. Now e-commerce platforms to buy vegetables, order takeaways, online supermarkets, convenience stores, etc. have facilitated our lives. These are the charms of e-commerce. These shopping are all made in China, and consumers who have never purchased products through the Internet in China are a minority.

We can simply understand the cross-border e-commerce platform as a platform that purchases foreign products through online platforms in China, such as the Amazon platform. Amazon is a cross-border e-commerce platform headquartered in the United States. The products that Chinese consumers buy on Amazon are sold by sellers from countries such as the United States or Europe. Similarly, Chinese sellers can also sell products on Amazon, selling Chinese products to North America, Europe, Latin America, Asia and other regions.

Among all e-commerce platforms, Amazon is a platform with widely distributed sites and more than ten markets around the world. And most sites are located in developed countries, where local consumers have strong purchasing power, and the corresponding sellers' profits will be higher. Amazon's site refers to the target area for sales, such as North America, including the United States, Canada, and Mexico. If the seller registered on Amazon and opened the North American station, the seller is targeting consumers in these three countries.

When selling products on the Amazon platform or cross-border e-commerce platforms, you must pay attention to product compliance. This is determined by the particularity of cross-border e-commerce. Although it is e-commerce, it is an e-commerce across countries. It is an export for the seller and an import for the consumer, which is a type of trade. Since it is trade, there are certain restrictions, because different countries have different policies, cultures, and environments, and the products sold will have different restrictions. Sellers need to figure out what can be sold and what can't be sold before selling products, so as not to be banned by the platform and lead to product retention.