The growth and development of a store is inseparable from operation. To do a good job in store operation, it is necessary to have relevant operating experience. When choosing operators, merchants are bound to require necessary skills for operations. Let me share with you the basic skills of Amazon operations!

1. Inventory quantity check: Amazon is afraid of out-of-stock and inventory direct sales when opening a store. In order to prevent this from happening, inventory managers must check inventory in time, and have planned delivery and replenishment. In order to detect slow-moving goods in time, so as to carry out promotions and other activities, it is also an important cost to find that the long-term inventory cost is rising.

2. Sales: In the operation of Amazon, we must pay attention to sales every day. Look at yesterday's order volume and sales, and look at daily sales. Compared with the previous one, if you find any abnormality that requires timely feedback or analysis, first look at the reasons for the increase/decrease in product sales. Analyze whether these factors can be leveraged to increase or avoid declining sales. Not only to check sales, but also to analyze the results and develop relevant strategies.

3. Evaluation: From the perspective of consumers' evaluation of products, evaluation plays a very important role in the conversion of residuals. Positive reviews help to increase the weight of listings, but negative reviews are the reason for the decline in sales. Therefore, as an Amazon operator, it is very necessary to check product reviews every day to confirm whether there are new ones and whether there are negative reviews.

4. Keyword ranking: From the perspective of product keyword ranking, where product traffic comes from, the keyword ranking of listing is very important. Pay special attention here to see if the traffic and ranking of your own products have risen/dropped, and whether it will affect the traffic. Because traffic is the basis of sales, the relationship between product ranking, traffic and sales must be paid special attention to. If sales drop, then it is necessary to analyze the traffic to the ranking.

5. Advertising: Pay attention to cpc advertising, the opening of Amazon cpc can bring more traffic to your products. It is necessary to do a good job of refined indicators every day, not only depends on how much money is spent, but also analyzes the factors and logic behind the data, continuously optimizes advertising, and makes adjustments.

6. Listing optimization: Strictly speaking, listing optimization cannot be used as a daily work, because this is to be carried out when sales and data are not ideal, and optimization is needed to help improve rankings. According to the operation of Amazon, it also needs help in product selection and understanding of market demand. When a listing's sales are steadily increasing, generally don't adjust it unless the listing has serious parameter errors. It only needs to be optimized when the listing has no sales or declines for a long time.

7. After-sales: Amazon operators need to ensure timely delivery after processing orders, after-sales services and product after-sales. If there is a new bad review, it must be followed up in time to fix the bad review as much as possible. Of course, you also need to guide buyers to leave good reviews in a reasonable way.