Recently, the European site of the Amazon platform has launched the Amazon Logistics Small and Light program for small and light products with fast circulation and low unit price. After joining, sellers' products will not only enjoy the Prime logo, but also enjoy lower delivery costs.
The Small and Light program has joined the FBA European integration service (Pan-EU). After successfully registering the program in each country, you can enjoy the logistics and warehousing services at the same time.

With Pan-EU, sellers only need to send the products to any Amazon fulfillment center in the EU, and Amazon will intelligently distribute the products to places closer to the buyers according to the sales volume of the products, so that the products can be quickly delivered to the buyers and optimize the buyer experience.

The integration service (Pan-EU) has five advantages:

1. The service site continues to expand, covering more countries/regions

Sellers using Pan-EU can enjoy lower delivery fees and faster delivery in different marketplaces. At the same time, the Pan-EU service site continues to expand and currently supports Germany, France, Italy, Spain, the Netherlands, Poland and Sweden.

2. Flexible warehousing to accelerate business development

Sellers can flexibly choose which country and region to store in, and set up Amazon to distribute and store products in more countries and regions at any time, so as to meet the needs of buyers more quickly.

3. Reach a large number of European members with the Amazon Prime badge

Based on the trust of global buyers in the Amazon Prime logo, using the Pan-EU service to publish products in the European mall, sellers can be eligible to use the Amazon Prime logo. At the same time, buyers can enjoy faster and more reliable delivery services and get more praise.

4. Save up to 53% on delivery costs

In countries and regions where Amazon is allowed to store products, there is no need to pay cross-border fees, only local delivery fees, and you can save up to 53% on delivery fees.

Sell ​​FBA Small and Light products through Pan-EU to help small and light businesses grow

Small commodity sellers use Pan-EU to send inventory to a European warehouse, and flexibly deploy to other European sites. At the same time, in the countries and regions where they are stored, they only need to pay local light and small delivery fees, saving costs and helping sales.

ASINs that meet the following two conditions can be registered with Pan-EU:

1. Be listed as eligible for FBA Europe on the FBA Inventory page (the page displays as "eligible");
2. Create a valid FBA offer for your Pan-EU inventory across all Amazon Europe sites listed as required on the FBA Inventory page and associate each offer to the same inventory.