Xingqihang learned that during the 2022 Amazon Business Purchase Annual Forum held online on September 6, Amazon Global Store released three major business priorities for Amazon’s new business purchases: continue to empower manufacturing plants and industrial belt digital transformation, improve digital intelligent tools , and optimized customer support for business purchases. As a "new channel for global direct procurement of enterprises", Amazon Corporate Shopping will help Chinese high-quality factories and brand owners to reach global corporate customers and seize the opportunity of cross-border commercial procurement growth.

"The online and digitalization of global corporate procurement is unstoppable," said Cindy Tai (Dai Yufei), Amazon's Global Vice President and Executive President of Amazon's Global Store Asia Pacific. "Amazon's corporate procurement has broken the traditional cross-border B2B trade model, helping Chinese sellers to directly, Efficiently reaching Amazon's more than 5 million high-quality corporate and institutional buyers around the world. This is also one of the manifestations of Amazon's continuous efforts to provide Chinese sellers with more diverse business models and help sellers tap new growth points."

Defining a new idea of ​​B2B going overseas: DTB (Direct To Buyer)

With the theme of "New Cross-border Trends, New Channels for Business Procurement", the forum, representatives of well-known think tanks, enterprises and investment institutions jointly discussed the new trends and new models of cross-border business procurement. B2B cross-border e-commerce has grown rapidly in recent years. However, although the Internet has further improved the efficiency of information transmission and simplified the intermediate links of some traditional B2B foreign trade transactions, enterprises still lack channels to directly reach end enterprise customers.

"DTB is through digital channels such as Amazon Enterprise Purchase, skipping intermediate links such as wholesalers and retailers, and directly reaching end enterprise purchase users to achieve product sales and brand building goals." Vice President of Amazon China, Amazon Global Store Asia Pacific Yang Jun, head of the district's corporate purchasing, said, "Through Amazon, sellers can not only directly interact with end corporate buyers through 'online bidding' tools to meet buyers' needs for bulk orders and planned purchasing, but also research purchasing through digital tools. behavior, and make precise decisions in production, marketing, sales and other links."

"The incremental characteristics of overseas markets are obvious, and reducing intermediate links means reducing costs and increasing efficiency." Chen Long, chairman and CEO of Zhenkunxing Industrial Supermarket, said that Amazon has provided a good foundation for B2B to go overseas, whether buyers are interested in Amazon. The trust of Amazon, or Amazon’s various business and procurement smart tools, can allow enterprises to directly reach end buyers and gain accurate insight into customer needs. "China's supply chain has unique advantages, providing it to the global incremental market in a digital way, which is full of opportunities."

"There is an opportunity to achieve a win-win situation between B-end sellers and end buyers." Li Feng, senior vice president of Hangzhou Juxing Technology Co., Ltd., said that through pallet-type large packaging orders on Amazon, on the one hand, manufacturers have created profit margins On the other hand, it also provides convenience for corporate buyers in purchasing.