August has passed, and September is quietly approaching. The peak sales season in the second half of the year has begun. Cross-border sellers have experienced the dull Amazon membership day and the bleak first half of the year. They are all doing their best for the upcoming Black Friday and Cyber ​​Monday. Christmas sale ready.

60 days until Halloween,

84 days until Black Friday;

114 days until Christmas;

It seems far away, but it is fleeting for cross-border sellers, and many Amazon sellers have already begun to stock up for the year-end sale. Recently, Amazon's US and European stations have released the latest Black Friday and Christmas inventory arrival times to remind sellers in the US and Europe to ensure that their shipments are delivered to Amazon's fulfillment centers by the specified date.

The latest warehousing time for the US station is as follows:
Black Friday Week: November 2 Christmas: December 1

The latest warehousing time in Europe is as follows:
Black Friday Week: November 4 Christmas: December 11

Cross-border sellers should pay attention to this warehousing time. Once the goods miss the warehousing time, it means that they will not be able to catch up with the promotional goods, and the "popular order" will be missed, and all the energy invested in the early stage will be wasted.

It is only September, and it takes three months for sellers to have sufficient time to stock up. The U.S. general ship, which is the slowest by sea, can be delivered to the warehouse in about 45 days, and the price is as low as single digits, which is very cost-effective for sellers who stock up in large quantities. The Mason Clipper can arrive in about 25 days at the fastest, and the price is much lower than that of air express.

Of course, the volume of goods increases in peak seasons, the number of containers is limited, and the first logistics process is easily affected by other factors, resulting in time delays. Moreover, Amazon often cuts inventory, resulting in frequent disruption of sellers' stocking plans. If the seller's storage capacity is cut, the seller can ship the goods to the third Empire Express US overseas warehouse in advance, and then transfer the goods from the overseas warehouse when the official warehouse has storage capacity, without worrying about customs clearance or logistics delay. library.

During the peak season stocking period, you also need to be alert to these three FBA warehouses that are most prone to liquidation and slow to put on the shelves. Many sellers call them "dead warehouses", namely ONT8, FTW1, and CLT2. These three warehouses occupy the most important positions in the US East, US West, and US China, and most of the goods will be allocated to these warehouses. When the peak season arrives every year, sellers are desperate to stock up, and the volume of warehouses has surged. As a result, these three warehouses are often bursting, and subsequent goods cannot be placed in the warehouse. Some sellers say that the goods have already arrived in the US-supervised warehouse, but the ONT8 warehouse has been delayed. I was willing to accept it, and the appointment was pushed again and again. It took an extra 20 days before and after, and finally did not catch up with the promotion plan, which disrupted the seller's operation rhythm.

Of course, no matter how perfect the player's plan is, various factors may cause delays in the middle, and sellers don't need to be nervous. If there is a delay in the goods, they can quickly replenish the warehouse by sending small batches in time. Although international express delivery will also be delayed in peak season, the overall timeliness It is still the fastest, and it can be delivered in 7-10 days, or the goods can be dispatched from other platforms. For example, from the Amazon warehouse in Canada to the FBA warehouse in the United States. Or prepare the goods in small quantities and multiple times. The eggs are placed in different baskets. The boat is delayed, and another batch of express delivery is normally delivered to the warehouse, so that the order will not be affected due to the fact that the goods will not be sold out and there will be no inventory.

In short, regardless of any original problems, the seller must be the one who suffers. The goods are not on the shelf and the order is missed, and a lot of time and energy are wasted in the early stage, and a lot of money is invested, but in the end, there may be no gains. Here I remind cross-border sellers to take precautions just in case.