As a blue ocean of emerging e-commerce, Latin America has huge market potential. Latin America includes 33 countries with a population of 650 million. The network coverage rate in Latin America is as high as 56%, and the number of online shoppers exceeds 267 million. The scale of online retail sales in Latin America can reach 70 billion US dollars per year, accounting for only 4.4% of the total retail sales, while the country with developed e-commerce is China, which accounts for 23%. It can be seen that the Latin American e-commerce market has a large market share. growing space.

The Latin American markets that Chinese cross-border e-commerce sellers are more familiar with include Mexico, Brazil, Argentina, Chile and Colombia. There are also many e-commerce platforms in Latin America, including Mercadolibre (Meikeduo), Amazon, Linio, B2Brazil, Mercantil, Yeatrade, AliExpress and shopee, etc. Chinese sellers are more familiar with Amazon and Meikeduo. So if a seller wants to develop business in the Latin American market, which platform should they choose?

As a Latin American e-commerce giant, MercadoLibre has always been in the forefront of the 18 Latin American countries and regions where its business operates, far higher than other competitors. Even in the context of the slowdown in global economic development, MercadoLibre's revenue growth momentum Unabated, it hit a record high in one fell swoop. MercadoLibre's third-quarter net sales rose 53% from a year earlier, with revenue reaching $2.6 billion, beating analysts' estimates of $2.5 billion.

Meike multi-platform vigorously supports Chinese sellers. The platform has launched the CBT (Cross Border Trade) project since 2019 and invited Chinese sellers to settle in. Chinese sellers who have settled in through the CBT project can place products in four major sites: Brazil, Mexico, Colombia and Chile. make a sale. One account can manage multiple sites at the same time, switch the destination site at any time, and put it on the shelves in US dollars, and the exchange rate is automatically calculated in the background. The sales background operates in English, and the system will automatically translate it into the local language for you to achieve barrier-free cross-border operation, and the seller does not need to understand the local language.

MeiKeDuo supports overseas warehouses and self-delivery modes, and Chinese sellers can choose the delivery mode according to their own business. At present, the self-delivery logistics lines from China to Brazil, Chile, Mexico and other places are relatively mature, and the correct investment rate is high. There are Mexico special line, Brazil special line, Chile special line and other channels, local postal customs clearance and delivery.

If the overseas warehouse self-delivery mode is used, the seller can use the sea freight first-way delivery mode to transport the goods to the local overseas warehouse, such as Empire Express Mexico overseas warehouse. Although the transportation time is relatively long, it can save costs. After all, there are relatively few freight and ships from China to Latin America, and the cost of general channels is much more expensive than that of North America. Ocean shipping is a relatively cheap mode of transportation.

Meike multi-platform has no monthly fee, and provides various large-scale free promotions for sellers to participate in, helping sellers to increase conversion rate and exposure rate. Moreover, Meike multi-platform also attaches great importance to brand protection. Meikeduo co-branded to combat counterfeiting and infringement, launched an anti-counterfeiting alliance, and public-private joint efforts to combat the online supply and sale of counterfeit and pirated products. Support sellers to build their own brands and escort them, quickly remove suspected infringing or inaccurate content, and safeguard the rights and interests of brand sellers.

Of course, no matter which platform you choose, Chinese sellers need to be cautious when entering the Latin American market and cannot blindly follow. The first is the issue of stocking. Different from Europe and the United States, sellers in Latin American markets often take at least 100 days to complete the process from product selection, procurement, transportation to warehousing and listing. The cycle is relatively long, and uncontrollable factors are more likely to occur. According to the order data of their own stores, sellers may need to prepare goods that are several times larger than the order volume of the current month to deal with the sales plan. They need to invest a lot of money, and they cannot turn around quickly, which may easily lead to the risk of overstocking and breaking the capital chain.

In addition, the social environment in Latin America is also relatively chaotic. The last voyage is prone to factors such as loss of goods, theft and robbery, and customers refusing to pay. If sellers want to enter the Latin American market, suitable logistics channels should also be planned in advance.

In a word, although the Latin American market is less competitive and has great development potential, its advantages and disadvantages coexist. Sellers must plan according to their own strengths and be cautious in each step in order to get a piece of the cake in this cross-border blue ocean.