Amazon Fashion launches "virtual try-on" function , which may be the beginning of Metaverse's application in the cross-border e-commerce industry

A few days ago, Amazon Fashion, the fashion retail division of Amazon.com, announced the launch of a "virtual try-on" function, which allows users to see the effect of wearing sunglasses on their faces from various angles when purchasing sunglasses, further enriching the user's buying experience. In a sense, this function is the preliminary application of Metaverse technology in the cross-border e-commerce industry. Currently, the "virtual try-on" feature is available for more than 1,500 products from brands such as Tommy Hilfiger, Hawkers, Lacoste and Polaroid, allowing users to easily make purchasing decisions when purchasing them, the report said.

Amazon Japan announced an announcement to create exclusive discounts for Prime members until August 25

Recently, Amazon Japan announced that sellers can create exclusive Amazon Prime membership discounts and join the limited-time sale in August 2022. The application deadline is August 25, 2022. It is understood that the Amazon Prime member exclusive discount is a price discount only applicable to Amazon Prime members. There is no fee to create an Amazon Prime exclusive discount. This discount is separate from the Prime Day promotion and is a daily discount exclusively for prime members.

Morocco's e-commerce market to grow 36% in 2021

A report published by the Moroccan Monetary Center ( CMI ) shows that the number of online payment transactions has increased by 36% compared to 2021. The data shows that compared with the first half of 2021 and the first half of 2022, the number of online card payment transactions made by CMI-affiliated billing and merchant websites increased by 36%. In the first half of 2022, the total value of such transactions increased by 21.3% year-on-year to $440 million.

Footwear market is expected to reach 23.74 billion pairs in 2022

The data shows that in 2019, a total of 24.02 billion pairs of shoes were sold globally, which will be reduced to 20.40 billion pairs in 2020. About 14% of the market evaporated in 1 year, recovering to 22.49 billion pairs in 2021. It is expected to grow to 23.74 billion pairs in 2022.