Recently, Amazon Japan has launched the benefits of returning to support sales. Brand-registered sellers can achieve 5% of brand sales in the first year, up to a maximum of 50,000 US dollars, and Amazon FBA logistics eligible new products can get 5% of sales amount refunded. Sellers who want to be a Japanese station can learn more about relevant benefits and discounts.

The product selection of the Japanese station is very different from that of European and American countries. In terms of festivals, the festivals in Japan are significantly different from those in Europe and the United States. Cultural differences can affect consumers' shopping behavior. For example, during the cherry blossom viewing season in Japan, consumers will purchase outdoor tables and chairs and cherry blossom viewing tools, and have certain needs for the anti-seismic function of the products.

From the perspective of the second half of the year, the product selection of the Japanese station in the second half of the year will show the following trends.

outdoor product

Under the new normal of the epidemic, outdoor products have almost become a hot product in the cross-border e-commerce industry in various countries. rise.

Emphasis on real experience and real feedback

Real user reviews, KOL or friend recommendations are important factors in consumers' purchasing decisions in the Internet age. Japanese consumers especially value the real experience of user feedback, so good product quality is the top priority.

love for points

76.4% of Japanese consumers will use points to exchange for goods or electronic money3, and sellers can take advantage of this to increase the repurchase rate.

Holiday spending is still booming

There are as many as 15 statutory holidays in Japan , and there are almost 30 festivals throughout the year, including international Valentine's Day and Christmas. Even during the epidemic, 70% of consumers still go to celebrate the festival as in the past. Amazon Japan also conforms to this feature, launching 20+ festival-related promotions throughout the year.