Previously, Amazon announced that it will launch an advanced A+ editing permission function that can only be used by brand filing. Today, it has been delegated to all eligible ordinary sellers.

Recently, some Amazon sites and sellers have received editorial access to the new Premium A+ feature. Invited sellers can use the A+ section editing of premium video, image carousel, advanced image background, advanced hotspot, and advanced Q&A.

What kind of sellers are eligible?

1. All ASINs where the seller generates sales use A+, and have added a brand story section.

2. In the last year, at least 15 pieces of A+ content must be successfully submitted.

Amazon said it tested the feature before it went live and showed it could boost sales by 20 percent for sellers.

The news is undoubtedly beneficial to sellers, but the response has been very general.

"The threshold is high and charges are required. It seems that there is no chance for small sellers to use it, and there are not enough links for 15." Some sellers said so.

Some sellers also said that this function used to cost tens of thousands of dollars a year, but now it is free to use, isn't it delicious?

Of course, it is only useful for big sales, and small sales are really useless. It also fulfills the trend of Amazon's increasing support for brand sellers.

A brand seller who received a recommendation complained that "the function is very powerful, there are various videos and carousels, and the section is also garish, so I have re-created pictures and videos . "

In response to the problem of many small sellers "there are not so many products, and there are not enough A+ links for more than 15", some industry insiders suggest that they can use variants to operate, and set A+ for each variant SKU separately, which can also meet Amazon's regulations. of this A+ number threshold.

In fact, the advantages of the advanced A+ page are obvious. Not only can videos be added, but also pictures and video carousels have various functions. The most important thing is that Amazon's content can be extended to the entire width of the page.

Especially in the store, the association and jump functions of various products are very powerful. For example, after a seller creates an advanced A+ under his existing hot-selling link, he can place multiple graphic links in the A+ section to jump and divert traffic. The effect is more immediate than the previous A+.

This kind of plate with the From manufacture logo is a high-level A+. Compare it to see if the layout is large and clear. The A+ width that is usually created is 600, and this advanced A+ width can reach 1460.

Also, in terms of images, Advanced A+ adds a carousel feature. Includes advanced and simple image carousel, advanced rule carousel, and advanced navigational carousel.

There are also new hotspot functions, three comparison charts, and an advanced question and answer table. Sellers can put QA on the product to improve the conversion effect.

The display of this feature is updated at the end of each month, and Amazon will review it at the beginning of each month. If the seller does not meet the conditions, you can use this function after meeting the conditions and passing the review at the beginning of the month. Eligible sellers can see banner notifications in A+ content manager.

At present, this function is limited to the US and European stations. It is temporarily open to sellers for free . If the fee is turned on, it will be notified separately, and the Premium A+ released by the seller during the free use period can still be used normally.

You can upload your own product videos and beautify your layout without spending money. Amazon's wool is not available at any time. Eligible sellers may wish to give it a try.

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