Star set sail: The slow growth of Amazon prime still does not affect the development of cross-border e-commerce sellers

In 2020-2021, Amazon has added nearly 30 million new users for two consecutive years. Not only that, but the retention rate of Prime members has also improved. Earlier data showed that the growth of Amazon Prime began to stagnate in the second quarter, and this situation will not last for long. The Amazon Prime membership day promotion in the past has provided the platform with more new user resources. Prime Day usually brings the number of members to a peak, and according to reliable sources, Xingqi is expected to hold two Prime membership promotions this year, providing more sales growth for the platform and sellers.

Amazon has also expanded its business in the film and television media industry. It is reported that in the second half of this year, Amazon acquired the exclusive licensing platform for Thursday Football Night. This move will also attract countless fans to subscribe to Prime and ensure normal purchases at relevant shopping nodes.

As Amazon's rival, Walmart has also launched a subscription membership service. Once Walmart+ was launched, it has successfully attracted tens of millions of consumers to subscribe. Walmart's main market is catering food and daily groceries, and it has also added fuel allowances. Prime members There is a strong interest in free shipping and PrimeVideo media streaming.

The e-commerce market has been in an important stage of vigorous development in recent years, and the output will continue to grow in the next few years. The current stagnation of the platform's growth is largely affected by global inflation factors. The growth of Amazon prime will continue to follow in the future. With the growth of market sales and return to normal, there is still some room for growth. Although the sales growth of Prime members and the platform has been slow since the beginning of this year, there are still many sellers who have gained a certain amount of business growth on the Amazon platform.