For the first time, Amazon combined the local fashion trends in Japan with the hot selling trends in Japan, and launched the first women's clothing category trend report ;

The stories of successful sellers in the fashion category on Amazon Japan , bringing you the experience of first-hand successful sellers.

So, in the upcoming autumn and winter of 2022, what "new tricks" can you play? Open the latest selection guide for 2022 autumn and winter in the "Women's clothing category" on Amazon Japan , to help you point out the direction of the autumn and winter selection, just ask if it is not considerate! Don't be surprised!

1 Amazon Japan station "Women's clothing category", 2022 autumn and winter fashion trends released

Three highlights to help you seize new fashion business opportunities and double your sales ~

More than 200 pages of 2022 autumn and winter fashion trend reports, covering 11 super popular women's fashion categories ;

①Online: shirts, knitted sweaters, dresses, skirts, sportswear

②Coming on line at the end of April: knitted sweaters, jackets, pants

③Coming online in May: shoes, jewelry, bags

10+ dimensional analysis , including product map, consumer age group, category performance, offline sales, color, popular outfits, styles, design details, materials, fabrics, patterns , etc.;

Accurate insight into the consumer demand of Japanese women's clothing online and offline, and predict the trend of popular and hot sales in the next season.

★ Take a shirt as an example to see a multi-dimensional analysis.

Popular clothing and shopping scenes

fabric and style

plan the details

popular color

Age group, product maturity and offline performance

2 Amazon Japan station fashion category, the seller successfully shared

Q1Why did you choose to settle in Amazon Japan in the first place? What are your expectations for the fashion category in Japan in 2022?

Amazon is one of the largest e-commerce websites in the world, with its own traffic halo, mature system, simple and easy operation , plus Fulfillment by Amazon ( FBA) is very powerful, we only need to focus on products and services, and leave the rest to Amazon.

In 2022, I will continue to be optimistic about Nichia's fashion category this year, and plan to continue to cultivate the category. why? On the one hand, the market potential of the Japanese station is huge, the online shopping rate is growing continuously, and the peak has not yet come; Supply chain efficiency and factories reached a strategic cooperation. So I am very optimistic about the Japanese station!

Q2 What do you think is the most important reason for such achievement in the fashion category of Amazon Japan?

I think the key reason boils down to one thing: make the customer experience the best it can be. Japanese consumers are different from American consumers. Product functions are only basic needs, and the purchase and use experience is the key to impress them. Only by being stricter with your own products can you impress strict consumers. Be sure to study "customer psychology" well , and also study other e-commerce sites, and learn a lot from local Japanese sellers. To improve the customer experience, you need to start from the following points:

① Pay attention to every detail of the product.

For example, rain gear products have only the most basic functions. The first thing Japanese consumers care about is weight, and most of the products on the market are relatively heavy. After some research on customer experience, we found that lighter products are less powerful for some products. Big female consumers are very friendly. A new product came into being.

② Mining product sub-categories.

Dig deep into the sub-categories of products based on consumer needs. According to past customer feedback and peer experience, Japan has many typhoon days, which requires higher wind and rain resistance of products. Therefore, by upgrading the product materials, we have achieved strong wind resistance and good hydrophobicity, which fully meets the preferences of consumers.

③ Control the supply chain.

With the continuous reform of consumer demand, higher requirements are placed on the response speed of the supply chain. For example, before the big promotion, sellers must ensure sufficient supply, prepare goods in advance, and create a perfect experience for customers.

Q3 During the operation process, what is your greatest experience in receiving goods?

① The selection of products can be used for reference, but it cannot be simply or rudely copied.

I believe many people have similar experiences. Once we moved the same product in the US to Japan to sell it, and it got 4.6 stars in the US , but only got 3.8 stars in Japan. Therefore, if there is no product selection and consumer survey, it must not simply and rudely move European and American products to Japan.

② Appearance patents should not be sidelined.

We put a storage bag on the shelf, and only after it was put on the shelf did we know that it might have violated some infringement clauses. As expected, it was complained and immediately removed from the shelf. So since then, we have always kept this red line in mind – paying close attention to compliance issues and resolutely not playing side balls. To be an Amazon, you must operate in compliance with regulations, and your business can last for a long time.

Q4 What do you think are the highlights of the fashion category on Amazon Japan?

I think there are two points: First, since last year, Amazon Japan has provided a lot of regular exclusive promotions for fashion categories – fashion weekend activities, new life monthly promotion activities, sellers can catch the traffic express and increase sales quickly . According to the data of previous years, the sales during the fashion category exclusive activities accounted for about 20% of the whole year , and the total sales of Prime Day and Black Friday and Cyber ​​Monday accounted for about 10%. The sales that come here are very objective, and they are available all year round, so be sure to do more activities in Japan!

Second, Amazon Japan has increased commission discounts this year , which can directly reduce our costs and increase profits! Based on the price of a single product of 3,500 yen, you can save about 100 yen (5-6 yuan) per order through the discount.

*Note: The above contents are the opinions of third-party sellers and are for reference only, and do not represent Amazon's opinions or suggestions.

★ Attention, attention, the editor has something to say:

Japan Station provides fashion sellers with many exclusive activities such as weekend promotions, monthly promotions, and all-category monthly promotions . The traffic is second only to Prime Day and Black Friday Cyber ​​Monday!

For the sellers and friends who are also deeply involved in the fashion category of the Japanese station, are they inspired by the above success stories? As the seller said, for the Japanese station fashion category, customer experience is really important if you want to make a difference and gain customers . Moreover, the Japanese station should do more activities! Do more activities! Do more activities! Important things said three times!