Recently, Amazon has launched a service called " Buy with Prime ", which opens Amazon's self-operated logistics services to third-party sellers' independent stations, that is, sellers can use Amazon's self-operated Prime logistics channels to process non-Amazon websites. , then the seller will display the Amazon Prime logo on the listing of the non-Amazon website, allowing the seller's customers to experience the FBA delivery service, including free shipping, next-day delivery, seamless checkout experience, and free returns. This service is currently only open to some sellers who are invited to use Fulfillment by Amazon or FBA, and will open the service to more sellers in the future.

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There is no doubt that the "Buy with Prime" service is not free for sellers, and the service price will vary according to payment method, delivery area, storage and other fees.

This move highlights Amazon’s ambitions in logistics and transportation. Dave Clark, CEO of Amazon’s global consumer business, said that Amazon is expected to become the largest express service company in the United States by early 2022. In the future, it will compete directly with major carriers such as UPS, FedEx and the US Postal Service.