Many Amazon sellers ask and find their reviews disappear from listing without warning.
What’s the matter? Let me analyze the reason why the review was deleted.
1. Too short time for reviews
According to Amazon rules, if a buyer reviews on a short stay, but gives a positive review, especially a 5-star positive review, then the Amazon system will define the review as false.
And judge that the seller manipulates the credit review system and delete the reviews, so the seller often encounters the deletion of 5-star reviews from the real buyer.
However, if it is medium or negative, the review will be considered true and will not be deleted.
2. The rate of remaining reviews is too low
There is an average of the number of browsing and orders, or the number of orders and reviews left.
Many sellers have not opened their shops, they are ready to brush, resulting in a high rate of review, the risk is very high.
3. Continuous 5-star rating
Continuous 5-star reviews will inevitably affect the listing and cause platform tracking.
4. Buyer’s account is not secure
It’s needless to say that most sellers look for reviewer and most of them will say that their buyer’s account is OK. In fact, this one does not have much credibility.
The main problems of Amazon buyer account are as follows:
So what’s the impact on Amazon and sellers~
1. Impact on sellers
If the store reviews are deleted, it will not only lose the cost of brushing, but also contribute sales data and revenue to Amazon.
And it will lead to a significant decline in orders.
2. Impact on Amazon
Not only will Amazon’s revenue not be affected after it’s deleted.
Delete the review without affecting and destroying the market, so that the products with real potential can compete fairly.
Therefore, from the perspective of game theory, the best way for Amazon is to rectify the false transactions forever, but always leave a glimmer of hope for the sellers, so that there will be a steady flow of sellers to continue the whole cycle.
If you want to know how to write Amazon’s e-mail template, you should first understand Amazon’s policies.
In order to protect the buyer’s privacy, Amazon only allows the seller to contact the buyer by mail on the background.
The content of the website letter is regulated. Amazon’s e-mail communication is not only inefficient, but also has high requirements for Amazon’s e-mail template.
Therefore, when writing Amazon’s e-mail template, we need to pay attention to the following points in order to meet the rules of Amazon and ensure the effect at the same time.
Use the first person to get closer
In Amazon’s e-mail template, sellers try to use the first person “I” or “we” instead of “Dear” in terms of address, which helps to close the relationship with customers.
√ product description attached
Amazon’s e-mail template can provide some useful suggestions or instructions for the product, which will help buyers to have a good impression, and to some extent, it will promote them to share and add color to the reviews.
√ Add the contact information of after-sales customer service
In Amazon’s e-mail template, tell the buyer about the after-sales contact of customer service, and send the information that “we are here, we will not run away, we will provide some possible services for your purchased goods”, which will enhance the buyer’s sense of trust.
Avoid sensitive words
In the e-mail template of Amazon, try not to appear some sensitive words forbidden by Amazon, such as: discount, refund, gift, etc.
Do not appear in the e-mail to customers to return some discounts, gifts to ask customers to give positive reviews, this is a very wrong approach!
Not only violate Amazon’s rules, it may also lead to “just” buyers leaving negative reviews.
In addition, it is recommended to replace words review with comment and change with update.
Because Amazon system often kills by mistake, in order to avoid more unnecessary trouble, you can directly replace all sensitive words with other words.
2. Beginning and ending
In Amazon’s e-mail template, you can use “Hello, buyer’s name” at the beginning.
At the end, it is not recommended to use xx team or XX brand.
In addition, for European and American buyers, it is easy to resonate with them by writing “God bless you”.
A good topic is the finishing touch of Amazon’s reviews email template.
The topic should use an attractive title to attract buyers to open the e-mail. The subject of the e-mail should be clear and concise. The subject of the email should be after-sales service, so as to avoid the buyer’s aversion and even cause Amazon’s official warning and punishment.
The above is the writing tips of Amazon’s e-mail template.