The cross-border e-commerce industry is surging, and various new platforms emerge one after another, but the "big brother" Amazon has always been the platform of choice for cross-border sellers. 2022 is coming to an end, and many cross-border sellers are looking for new opportunities. This article analyzes the precautions for the Amazon platform in the 2023 global store opening season.

At present, Amazon is open to more than 200 countries and regions around the world, with hundreds of millions of active users every day. Amazon has opened 17 sites to Chinese sellers. Mainstream sites include North American sites (United States, Canada, Mexico), European sites (UK, Germany, France, Italy, Spain, Sweden, Netherlands, Poland, Belgium), etc.

The North American site is Amazon's largest overseas site in the world. It is relatively large in size and has very complete logistics services. It is the first choice for many cross-border novice sellers to go overseas. The European site is second only to the United States. According to the forecast of Eurostat, the market size of the European site will exceed that of the US site by 2024.

Currently, sellers need to prepare 4 types of registration materials before entering Amazon, namely: main contact information, color scanned copy of business license, legal person ID card, and dual-currency credit card. It is best to use the same person for these information materials. Secondly, this registration material can only be used once. If the seller fails to register, the same information cannot be used for the next registration.

Xingtaohui specially reminds sellers that the information used during registration should be authentic and effective, so as to avoid the Amazon platform not being able to contact the seller when there is a problem. In addition, Amazon's operating rules are completely different from those of domestic e-commerce platforms. Cross-border sellers must not operate Amazon stores with the thinking of domestic e-commerce.