On June 16, last Thursday, Amazon officially announced the specific time of the 2022 PrimeDay member mid-year promotion. Amazon officially announced that the PrimeDay mid-year promotion will start in the early morning of July 12 (specifically, 3 am Eastern Time) and will continue until the end of July 13, for a total of 2 days. Let's follow the Bar Codes Talk to see what sellers, especially novice sellers, should pay attention to when welcoming the big promotion.
Amazon officially announced that the PrimeDay mid-year promotion will start in the early morning of July 12 (specifically, 3 am Eastern Time) and will continue until the end of July 13, for a total of 2 days.
The reporting period for the Prime promotion starts in mid-March every year! That is to say, every year in mid-March, the Prime Promotion registration window will be open to all qualified sellers (recommendation system). The qualifications mentioned here depend on many aspects, such as: your daily ranking of LISTING, the daily order volume of a single link , as well as the advertising costs you have contributed to Amazon in the past!
The specific start time will be officially announced about 1 month before the start of the Prime Membership Day promotion. For sellers who have successfully declared, Amazon will directly notify you by email: "The PD products you declared for participation are specifically arranged in what day"!
If the declaration is not successful, then you will not get any news." At this time, submit other discount methods as soon as possible!
02"Sites and regions participating in the Prime promotion"
There are a total of 24 sites participating in the Amazon Prime promotion this year, which is the largest number of sites covered in the past years, including some new sites. Some sellers may not have heard of them. Try to understand the market conditions of each site. If you have the opportunity to make money, try not to miss it!
These sites are:
North American station: US station, Canada station, Mexico station;
South American station: Brazil station;
Asia Station: China Station, Japan Station, India Station, Turkey Station, Singapore Station, Vietnam Station;
European Stations: UK, Germany, France, Italy, Spain, Netherlands, Poland, Sweden, Portugal, Luxembourg, and Austria!
Middle East site: Middle East site (the Middle East site mainly includes: United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Bahrain, Oman and Qatar 7 countries, language Arabic and English);
African site: Egypt site;
Australian Site: Australian Site;
Among them, the European Poland site and the Swedish site are participating in the Amazon Prime Day Promotion for the first time this year!
In addition, later this summer, Prime Day promotions will be held for the first time on the Indian site, Saudi Arabia and the United Arab Emirates, and Egypt site, so sellers who are doing these sites should prepare well in advance and weight their links!
03"Members can purchase participating products in advance"
Although Amazon scheduled the Prime event to start at 3:00 am on July 12th, in fact, as sellers, we have to prepare in advance, and products aimed at Amazon's Prime member group buyers can participate in advance on June 21st. You don't have to wait until July 12, it's actually the same as in China!
In addition, on the buyer side, Amazon officially launched some new features to help buyers prepare for shopping in advance and avoid missing the products they want to buy
1. Prime members can create transaction reminder settings;
Amazon's daily active users are as high as 300 million, of which Prime members account for 200 million, so Prime members can subscribe in advance, and receive discount reminders for recently searched and browsed products through this function,
2. Alexa can set a promotion reminder, or place an order on behalf of the owner;
Prime members can also add items to their wishlists, shopping carts, or temporarily favorites in advance, and then set: "Have Alexa notify their owners when a Prime sale starts, or even help them place orders directly ;Alexa is similar to "Domestic Tmall Genie"!
3. Prime members can earn $10 points for promotions;
From June 16th to the start of the PrimeDay sale, Prime members will be invited to unlock the privileges of members, and can earn $10 points for themselves, which can be used on the items in the Prime promotion to deduct part of the product. value, which is equivalent to a benefit given by the official to the buyer!
(Image from Amazon)
04 "Will your link be scheduled on the first day"
As mentioned earlier, the Amazon meeting email will notify you of the specific time when the link to sign up for the Pirme promotion will be arranged, so what if the link is arranged in a bad time slot the next day? It is also necessary to spend $750 Do you want to participate?
So as to whether your listing will be arranged on the day of the member day, or on the second day of the member day, it mainly depends on the points mentioned above:
1. Your LISTING category ranking (this does not include the ups and downs of rankings, extremely unstable links);
2. The advertising fees you contributed to Amazon in the past, because advertising revenue is now one of Amazon's main revenue sources!
3. The total commission and delivery fee generated by your link/store to Amazon, the amount of these two fees is also directly linked to your order volume;
4. Your stocking quantity for the day of Prime promotion;
Barley is more than 20 times more stocked, because they have experienced many Prime promotions, and there are also data from previous years as a reference for stocking. For new sellers, stocking for Prime is relatively cautious! For example: If you want to declare the link of the Prime promotion usually 200 orders/day, then you only need to stock up on the day of the Prime promotion> 200×20=4000, of course, you can stock up 30 times or 40 times, which mainly depends on the specific link of your own. Happening!
This part is the goods that need to go directly to the Amazon FBA warehouse. In addition, you also need to prepare an additional part of the goods in the overseas warehouse to prevent the link itself from being damaged on the day of the promotion. If it is broken, you can urgently from the overseas warehouse To transfer goods, so overseas warehouses should be selected in the state where your FBA warehouse is located, or in a neighboring state, of course, you can also choose Amazon's new satellite warehouse!
Then you can measure how much profit you usually contribute to Amazon. In fact, you can probably guess the time that Amazon will arrange for your link!
Here is a simple example! If your registration link (single LISTING) usually has about 10-30 orders per day, let's not talk about whether your registration will be approved by Amazon. Even if it is successful, Amazon will not give such a link. In other words, the links that are ranked very low are arranged in the best time period of Prime Membership Day, at most, they will be arranged for you the next day!
If you usually have a small order quantity, it means that your LISTING ranking is very low, then in this case, first of all, you don’t know how to prepare the stock quantity on the day of the PrimeDay sale, prepare 20 times, and worry about not being able to sell , prepare 3 times, and 4 times feel too little! Therefore, it is relatively conservative, unless you have accumulated a lot of inventory in the Amazon FBA warehouse, and plan to sell the inventory at a 50% discount and a 60% discount on the member day, and return the funds!
Secondly, even if Amazon arranges it for you on the same day, your stocking volume is far from being able to handle such a large amount of traffic. To put it bluntly, it cannot be digested. We need to know that Amazon’s own traffic is not enough, and every year Spend money to buy from off-site, Google, FB, social, news and other platforms.
Therefore, traffic will not be given to you for no reason. Either your LISTIGN is performing well and helping Amazon make a lot of money, or you spend your own money to buy traffic. The buying here is the advertising fee you contribute to Amazon!
Well, to put it bluntly, Prime membership days, including Black Friday, are all for Barley and Zhongmai's carnival, because this can ensure that the sales of Amazon's annual promotions are on a year-on-year growth trend. Of course, during the peak season every year, the products are determined to be updated. It's easier, because the market traffic is rising~
05"Would you like to participate in the Prime membership promotion?"
First of all, we must know that the cost of the PrimeDay membership promotion is 750 US dollars per LISTING, so should we participate? Let me give you a few ideas, you can refer to, friends who have different opinions, welcome to exchange!
1. Whether the ranking of the LISTING category you signed up for the Prime promotion is high enough, and whether the ranking is stable enough!
Here, we will use about 3,000 categories as a standard. (It should be noted that different categories have different ranking standards, and the relationship between ranking and single volume is also different. It should be based on the actual category of your own consideration)
If your LISTING category is ranked after 6,000, or even after 10,000, then it is not recommended for you to participate in the Prime promotion, because even if the registration is successful, the time that Amazon will arrange for you will not be very good, the time is not good, naturally If there is no order, or the order quantity is not much different from your usual, then your $750 is basically wasted!
Of course, you can choose to sign up. After the specific time is announced, if it is scheduled for the next day, you can choose to cancel!
2. If your LISTING category ranking is within 3,000, or around, and it is relatively stable, the first link within 3,000 must be registered. The higher the ranking, the better. There is a very high probability that you will be placed in Prime. On that day, the explosion order is basically a certainty, and the ranking through gradual progress is basically very stable;
Then if your ranking is between 3000 and 6000, please refer to point ①~ Note: The category ranking mentioned in the article refers to the ranking of major categories, not the ranking of small categories!
06"How novice sellers prepare in advance"
If you have not applied for the Prime membership promotion, or you have signed up, but have not been approved, or you are a novice seller who has just come into contact with Amazon, or you have not done a good job in listing and the ranking is not very good, then you should prepare something for Prime what?
If you are a novice seller, or the listing is not doing well, and the ranking is very low, in this case, we can simply make some preparations for the Prime promotion, but we should sink our hearts and ponder Amazon's rules thoroughly. Taking notes, finding circles, and finding peers to quickly improve your Amazon expertise is the last word;
Even if you do some things to welcome the Prime promotion, you will not have much windfall on the day of the Prime promotion, whether it is profit or order volume~ (unless you have strong off-site resources)
07"Set up coupons and Prime-specific discounts"
For sellers who have not declared successfully and have not signed up for Prime promotions, they can create and submit Prime exclusive discounts in advance, or directional coupons to prepare for the upcoming Prime Promotion!
It is recommended to do the Prime exclusive discount. In this case, on the day of the promotion, your link will get the same big promotion logo as the registered link. "Prime Day Deal" So a logo is better than no logo, what do you think?
Starting July 12th at 3:00AM EST, Amazon's mid-year Prime Day member sale will last for two days!
Deadline for Prime exclusive discount submission: July 8, 2022; Deadline for Coupon submission: July 11, 2022; Sellers who have not yet applied can apply in advance to avoid forgetting to miss the submission time, and the background is autonomous submit!
(Source: Dr. Cross Border Dr. Lan)