Amazon Prime Day in 2022 has come to an end. According to official disclosures, Amazon Prime members have purchased more than 300 million items worldwide, up from 250 million in 2021, saving a total of $1.7 billion for Prime members worldwide. According to seller data feedback, Amazon's Japan and US sites are still hot, and even the first-day sales of Amazon's US site set a single-day record for online shopping in the United States this year, while the European site was mediocre.
Due to the global epidemic, many cross-border e-commerce sales have been poor this year, and a lot of inventory has been accumulated. Most sellers have been on the road to clearing inventory. Prime Day is a good time for sellers to clear their inventory every year. Although the profit of promotion and discount will be reduced, it can not only help sellers to clear the unsalable goods, but also quickly return funds, but the effect this year does not seem to be very ideal. The most popular products on American sites are still top sellers. Prime Day is a platform carnival and an opportunity for brands to increase their market share. For small and medium-sized sellers who are not in the top rankings, your sales on this Prime day have not changed significantly, at most there will be a small increase.
So what should you do with unsalable goods? Today we'll take a look at the various ways to clear your slow-moving Amazon inventory.
For cheap products with lower value, sellers can directly discard the products or give them to customers. Abandoned goods means that the seller creates the goods for destruction on Amazon, and then pays the destruction processing fee. Amazon will help the seller to remove the goods and destroy them. The first way to give to customers is to donate directly to charity. Although it will not bring you short-term returns, if you are a brand seller, it is also an opportunity to let more people know about your brand and products. Or give it to buyers as a free gift, such as when a customer buys a certain amount of money, a free gift is given.
For products with relatively high value, if the seller destroys or gives it away, the loss will be very large, and the general seller cannot afford it. For such products, sellers can return to third-party US overseas warehouses or sell directly to overseas warehouses for distribution.
After the product is returned to the US overseas warehouse of Imperial Express, it can be re-delivered to Amazon for sale by changing the label, or it can be sold on other platforms. Just because your product doesn’t sell well on Amazon doesn’t mean it won’t sell on eBay, Etsy, Walmart, Facebook Marketplace, Shopify, Wish, etc. And it can also be transferred to Canada from overseas warehouses in the United States. Maybe the American people don't like your product, but the Canadian people like it. For example, seasonal products can be stored for a long time until the next season. The seller can first move the goods to the US overseas warehouse of Imperial Express and then decide the follow-up operation according to the situation. The storage cost of the third-party US overseas warehouse is much cheaper than that of the platform warehouse.
If the seller is in urgent need of returning funds, or the follow-up focus on other products, be prepared to abandon this backlog. Sellers can directly sell products to overseas warehouses in the United States. The seller provides the link information of the product to the overseas warehouse. After the overseas warehouse is evaluated, the recovery price will be given according to the market conditions. Of course, the price is definitely much lower than that sold by the seller on the Amazon platform. However, overseas warehouse recycling can help sellers to quickly clean up the storage capacity, so that sellers can quickly enter Amazon's products or new products for sale, and can help sellers to quickly return funds, allowing sellers to concentrate on the next peak season sales. After all, Prime Day is not worth a lot of investment for small and medium-sized sellers. The peak season in the second half of the year is the key. It is the best policy to pay attention to some hot-selling category trends and spy on some stocking business opportunities.
Of course, no matter how many ways to deal with the backlog, the optimal solution is that the seller manages your Amazon inventory effectively and finely, so that you don't have too much (or too little inventory), which is very important. . If you choose the wrong product, you'll find all your money tied up in slow-moving inventory.
Sellers must analyze rationally before stocking up. It is necessary to understand the number of days it takes for the goods to be stocked from the time the purchase order is placed until the goods arrive at the Amazon warehouse and be put on the shelves, and to know the monthly sales changes. The most important thing is to choose the direction of the product not to be wrong, one is destined No matter how the products with poor sales are promoted and tested throughout the process, they cannot change the fate of the backlog of unsalable goods.