Amazon's Prime Day 2022 is set!

The official will start the Prime Day promotion from July 12 to 13 , covering 24 sites! In order to better help cross-border e-commerce friends prepare for the big promotion, Xiaowan has carefully prepared the " Prime Day Product Selection Strategy" for everyone.

As an annual big promotion shopping festival, Amazon Prime Day is of great importance to the majority of cross-border sellers. The traffic surge accompanying the big promotion period has created an excellent opportunity for sellers and friends to increase sales and create explosive products. Last year, Amazon broke its all-time record with a staggering $ 11 billion in total sales during its Prime Day sale, even amid the widespread impact of the global pandemic.

This year's Prime Day is also very popular, and if you want to achieve a big sale on Prime Day , the first step is to choose products! In this issue, Xiaowan will explain in detail the hot selling trends of different sites and the selection strategy of this year's Prime Day ~

Hot selling trend and product selection strategy of the three major sites in Europe, America and Japan

01 America Station

– beautiful country stand –

Sports and health products have always been favored by American buyers, and the new crown epidemic has stimulated consumers' pursuit of health. Products in this category, such as sportswear and sports equipment, are expected to continue to perform strongly on Prime Day this year.

The change in the concept of home environment has also significantly increased the demand of American consumers for related products. More and more American families are willing to invest in smart homes, adding electronic household products such as sweeping robots, smart lighting and security.

In addition, with the advent of summer, seasonal fashion products are also key purchases for Americans who love outdoor activities. Fashion items such as swimwear and sunglasses are suitable for mid-year promotions.

02 European Station

Similar to the situation in the United States, the home life habits left over from the epidemic still affect the consumption habits of European buyers. Kitchen supplies, household products and electronic products are currently the hot-selling categories on the European station.

Anything that enhances the quality of life at home, including affordable wall hangings, hygiene tools to keep your home clean, and light and comfortable seasonal home apparel, has the potential to be a Prime Day 2022 hit.

Of course, with the resumption of offline dining and business travel activities, the purchasing power of European people who love fashion culture in terms of beauty and clothing should not be underestimated.

03 Japan Station

——Day _ Book stand ——

The sales of consumer electronic products in Japan have always been strong, and the Japanese people's preference for smart electronic products is obvious to all. As a product category with high price sensitivity, the smart wearable / consumer electronics category has big sales every year. For example, Bluetooth earphones and sports watches are the potential products of this year's Prime Day .

In addition, Japanese consumers who are looking for a refined appearance also have considerable purchasing power in seasonal clothing accessories, shoes, boots, bags and other categories. In previous years, the sales have been gratifying. For example, men's business backpacks are one of the strong categories of Chinese cross-border sellers.

From the above summary, it can be found that the hot selling trends of several major Amazon sites are "traceable". On the one hand, in the post-epidemic era, the consumption habits of buyers in various countries have changed; on the other hand, Prime Day , which is in the middle of the year, is also an important node for seasonal demand changes and seasonal selection.

Amazon Prime Day product selection considerations

For our seller friends, preparing for Amazon Prime Day requires a comprehensive plan to prevent mistakes while busy. Xiao Wan also sorted out some precautions for you.

Premium selection

The primary prerequisite for determining whether a product can become a hit is product quality. Those products with more outstanding comprehensive performance in terms of price stability, sales conversion rate, and after-sales feedback are more likely to receive spike invitations during the big promotion. with recommended.

Due to the huge traffic on Amazon Prime Day , in addition to the must-have main products, sellers can also take this opportunity to expose new products and increase sales.

prudent pricing

Similar to the 618 and Double 11 promotions in China, many buyers who consume during Amazon Prime Day are very price-sensitive, which means that products with lower unit price will be more popular, and the platform will give more traffic. support.

Therefore, it is recommended that sellers and friends make appropriate profits on the premise of ensuring profits, so as to achieve the goal of increasing the number of orders. For some old products that have been backlogged in the past, sellers can also carry out low-price promotions on Prime Day in a planned way, clearing the inventory and indirectly attracting traffic to other products in the store.

Sufficient stock

The big promotion has exploded, but the goods are gone. This situation is not unfamiliar to the seller's friends. Insufficient inventory during the big promotion period will not only affect sales performance, but also reduce consumer trust. However, if there is excessive stockpiling, it is also very risky for sellers, especially cross-border sellers.

In response to this situation, Xiaowan suggested that sellers should stock up with reference to various factors such as daily sales, promotion cycle, promotion investment, and the performance of previous year's big promotions. Generally speaking, the sales of Amazon Prime Day will be more than 3 times that of usual. Cross-border sellers should make good plans and start preparing for production and transportation as soon as possible.

After reading the above, do you have any new ideas for selection? Xiaowan will also continue to bring you more dry goods sharing about Amazon Prime Day . The next issue will bring you the listing optimization strategy of Prime Day , so stay tuned ~

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