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Planning ahead can help you succeed in your Amazon store. Use the calendar to start planning for success in 2022 with Amazon's preparation tips.

Tips

1. Plan for the Prime Early Access Sale

No dates have been announced for the 2022 Prime fall sale.

Stay tuned for news and updates as you prepare for another exciting year.

Staying up-to-date with what's going on can help you succeed.

Try to prepare for the Prime Fall sale two months in advance. This will give you time to participate in any eligible marketing or advertising promotions.

If you use Fulfillment by Amazon (FBA), these two months will also give you plenty of time to get your shipments to Amazon's warehouses to get ready for that big day.

2. Promote seasonal products

Some of the events listed in the calendar will draw shoppers to the Amazon store in search of specific seasonal items.

You may generally promote your products throughout the year, and these products may also be suitable for a particular holiday or season.

Intensifying the marketing of related products during these periods will help increase the popularity rate and increase sales.

You can use Sponsored Products ads, product offers, coupons, and promotions like "buy one, get one free" to promote related products.

3. Ensure adequate stocking

Make sure you can respond to demand while running your marketing campaigns for seasonal items.

Planning your inventory helps ensure you have enough stock to avoid missing out on any sales opportunities.

4. Plan a reasonable delivery time

If you are using FBA, you know that a reasonable lead time will ensure that your inventory is ready for purchase.

Amazon warehouses can get very busy during shopping events or high-traffic seasons, so add extra time to your shipment lead time.

Staying up-to-date with what's going on can help you succeed.

Consider extending or even doubling your lead time to ensure you have enough stock for holiday or seasonal needs.

5. Optimize Your Ads

Running Sponsored Products ads is a great way to target seasonal traffic.

When placing ads, it is important to ensure the effectiveness of those ads.

Review and adjust your target keywords to include any relevant seasonal keywords that buyers are likely to search for.

You may also need to increase your budget during these peak times.

Increasing your Sponsored Products ad budget will allow more shoppers to see your ad and help increase sales.

Make sure to use high-quality images to showcase all the benefits of your item.

*Source of the above content: amazon seller university