After Amazon sellers went through the " banning " storm , what we often hear is "white hats". Whether it is Amazon or an independent website, video marketing has gradually become the main means of publicity for cross-border sellers.
First of all, we all know that a key factor that affects the sales of a product is its conversion rate , and the easiest way to improve it is to improve its quality and evaluation, but Amazon is a completely closed platform, it will not Let sellers and buyers exchange benefits for better sales and reviews, so we need to find new marketing methods to improve product conversion rates, and this is what cross-border sellers urgently need to know.
In the white hat rule, in addition to pictures and five-point descriptions, there is a very important section for the details of our method to improve the conversion rate of products , which is the associated video position.
Many sellers don't notice this place, where both customers and sellers can upload footage. No trademark registration is required to upload videos at this location. The video in this location will have a link to buy, and then send the video to the bottom of other stores, which is a good way of advertising and marketing.
There may not be too many buyers to read the review carefully , but the video can intuitively show the effect and use of the product, which is better than the review . I think a good listing should not only have a beautiful main image and details, but also a convincing buyer show video display, just like when we buy something on Taobao, we will first look at the comments of netizens , and then look at the actual effect of the product. Because everyone knows that business advertisements are not credible. Therefore, not only Amazon, but eBay is constantly optimizing video uploads, increasing the selectivity of sellers' marketing methods.
The explanations of overseas models and the scene of overseas localization can even make overseas consumers generate purchasing behavior. This video is a buyer show video made for cross-border sellers . After the filming, it will be sent to the store. The original footage can also be uploaded to tiktok and facebook and youtuber .
Cross-border sellers must know that this type of video is legal. Of course, the first five videos in the main image section are all uploaded by the seller. If you don’t post it, it is likely to be snatched by competitors. But don't worry, if you upload a video and the top five positions are still yours, your competing video will be ranked on the second page. You have to occupy the remaining videos as much as possible, otherwise, your traffic may be taken away by competing products, so those powerful sellers will all have their own product videos in the associated video position, leaving no Opportunity for competitors .
In addition, Amazon's video ads also need an attractive material. We often see that many sellers' videos are boring and uncreative, so the click-through rate and conversion rate of this kind of ads are not high. , What would you think if a foreigner explained and promoted you in standard English in the United States? Conversion rates skyrocketed.
Finally, what I want to say is that whether it is a platform or an independent website, the focus is on the conversion rate, and it still needs to be carried out according to the rules. Therefore, we must pay close attention to overseas localized video marketing methods.