There are many reasons why Amazon sellers’ accounts are blocked. One of the main reasons Amazon’s account was blocked this year because of the epidemic was to bid up prices.
According to Thompson & Holt, Amazon’s account freezing consultant, the most common reasons for Amazon’s account freezing this year include:
1. Counterfeit products (22%)
2. Infringement of intellectual property (20%)
3. Account Association (18%)
4. Bid up price (16%)
5、Used Sold as New（7%）
6. KYC audit (5%)
7. Inaccurate product description (4%)
8. Delayed delivery (4%)
9. Brush assessment (2%)
10. Abuse of asin (2%)
Amazon has always been customer-centric, hoping to provide users with the best customer experience, all policies are around this point. Therefore, the first reason why the seller’s account has been frozen is still fake products. Amazon will continue to focus on selling authentic products and protecting the brand to protect the interests of consumers.
Due to the epidemic, the number of accounts frozen due to bid up prices has increased. Some sellers try to take advantage of the market demand and raise the price of products to obtain improper economic benefits. In order to protect the rights and interests of users, Amazon severely cracked down on this behavior. Previously, it was reported that in order to prevent being “killed” by Amazon system (the price is normal but still frozen), some sellers chose not to put on the shelf products, resulting in more serious shortage of products, which shows that Amazon has a strong attack.
On the other hand, the situation of being sealed due to the failure of KYC audit is also increasing. In order to prevent fraud, identity theft and other acts, Amazon KYC audit is more and more strict.
One of Amazon’s policies is to ban multi account operations, but many sellers still can’t resist the temptation to take risks. Account association is Amazon’s key target.
The number of blocked accounts due to delayed delivery is decreasing, which may be because Amazon sellers have increased the speed of self delivery, and many sellers use Amazon FBA services.
Fake reviews are still a big problem for Amazon, because there are still many accounts that have been blocked for this reason.