The role of Search Term Report:
Through the capture of customer search term data corresponding to keywords, the specific market performance data of the product, the user’s purchasing tendency and the product competitiveness are analyzed. The data can be used for product listing content optimization, core keyword positioning, marketing direction positioning, conversion optimization, new product development, etc.
Interpretation of important performance dimensions:
Emphasis on report analysis of different advertisements:
1. Analysis of automatic advertising customer search term:
Focus: Analyze Amazon’s positioning of products by crawling listing information
According to the analysis of customer search terms issued by automatic advertising, locate the core dimensions of manual advertising and the direction of core keywords, and provide basic data for the manual advertising framework of products.
Second, manual advertising customer search term analysis:
Use the changes in the display, click, order and conversion rate of the core keywords at different time periods to analyze the market trend of the advertising product, adjust the positioning direction of the listing, replace the core keywords of the product, and adjust the key of the listing. The embedding position of the word.