We all know,

It’s not good to receive the little red flag from Amazon in the background,

Especially when you receive the message “your Amazon selling privileges have been removed”.

Generally as follows:

It’s almost the worst email Amazon sellers have ever received.

Once your account is suspended, it means you may no longer be able to earn revenue and continue to sell on Amazon.

Therefore, it is necessary for sellers to follow Amazon policy to avoid this risk.

But there are still many sellers who use the “black hat strategy” to gain an advantage over their competitors.

Let’s look at 10 of the most common cases of Amazon sellers (especially Chinese sellers) being suspended.

1. Manipulating reviews

Generating fake reviews is a very serious problem for Amazon, because it threatens the reputation of Amazon platform. This is also the most common mistake sellers make and the easiest to avoid. Many review services and ranking services don’t care who the reviewer is or how many reviews you get per sale. If you, as a seller, buy a review service to get 100 fake reviews, be very careful. This service can generate all the reviews in one day. This immediately sent Amazon a warning, because their algorithm knew what was “normal review speed” and what was “abnormal review speed”.

How to avoid it?

Simply put, stop taking the risk of pursuing false reviews. We all know the importance of reviews on Amazon, but is it really worth taking the risk of losing the right to sell to get fake reviews? There is a better way to accumulate reviews than fake ones. You can join the Amazon early reviewer program or the vine program. You can also use manychat to get reviews safely. Or, you can use certified professional services to avoid account suspension. Do a good job of investigation and find the right source. You can also build your own assessment team. Anker has done a good job in this respect.

Generally speaking, your review sales ratio should not be higher than 5%. More than 5% may make Amazon realize you’re manipulating reviews.

2.Manipulating ranking

The BSR feature allows buyers to evaluate the popularity of a product. Any manipulation of sales rankings is prohibited. The Seller shall not create false or fraudulent orders, including placing orders for its own products; shall not compensate the buyer who purchases the products, or provide the buyer with a preferential code to improve the sales ranking. In addition, in product listing, including the title and description, the seller cannot describe the BSR ranking of the product.

How to avoid it?

Don’t offer too much discount to increase sales (70% discount is the highest discount on Amazon); don’t offer a large number of units for gifts or promotions, start several times a day (up to 10 times), and then slowly accumulate; don’t write “best seller” or “number 1 seller” on the listing; don’t buy your own products to improve BSR.

3. Infringement

Infringement of the seller’s trademark, patent, image and copywriting rights is a big taboo and a violation of the law in Amazon.

How to avoid it?

Sell unique products, not copies from other vendors. Do a survey to see if your brand name already has a trademark, which can be found in www.uspto.gov Website check.

Do not copy other sellers’ listing or images.

4. Sales of restricted products

Amazon has a list of products that are not allowed to be sold. CBD products and medicines are not allowed to be sold by law. Those products that Amazon has decided to stop selling, such as fingertips and masks, are not allowed to be sold.

How to avoid it?

There is a list of prohibited products on the help page of the seller center account. Read and follow them. Amazon wants you as a seller to know what is allowed to be sold on Amazon.

5. Selling counterfeit products

Selling competitors’ original fake products is not only prohibited in Amazon, but also illegal.

How to avoid it?

Never try to sell fake products.

6. Poor sales performance

High order defect rate may cause account suspension.

How to avoid it?

The order defect rate must be less than 1%. It’s better not to have products with poor quality or packaging. Here’s an example of a seller selling a piece of glass that was damaged in transit when it arrived at the buyer. This caused Amazon to close the listing of goods and the seller to lose their account, because they re launched the goods without any action, resulting in more damage and customer complaints. The seller thinks Amazon will pack the glass products to prevent damage, but this is not the case. If you sell fragile goods, you must be responsible for protecting them with proper packaging. Monitor performance notifications and customer ratings. If you receive an email from Amazon indicating a high order defect rate, remove the product you think may cause the situation to avoid account suspension. Don’t ignore these emails from Amazon.

7. High cancellation rate before order delivery

Amazon believes that the seller cancels the order is creating a negative customer experience, which is not allowed.

How to avoid it?

Do not cancel the buyer’s order unless the situation is special. The only reasonable reason to cancel an order is that your pricing is incorrect or there is a problem with the product. Therefore, before listing is displayed as “live”, it is better to thoroughly check listing to ensure that all information is accurate.

8. FBM seller’s transportation schedule difference

This only applies to self shipping sellers. For FBM seller, the delivery delay rate shall not exceed 4%. Amazon wants to make sure that the seller (especially the FBM seller) can deliver goods on time to avoid bringing bad experience to customers.

How to avoid it?

Ensure delivery within 2 days of receipt of order. Always add tracking ID, failure to add tracking ID or ID error may be treated as unsent, and even if you send ID, it will be treated as delayed delivery.

In performance > account health under your seller center account, you will find this overview:

You don’t have to worry if you find all the indicators are zero. If not, then it’s time to take action.

9. Failed to respond to Amazon performance notification

This is common among Amazon Chinese sellers, who don’t think they need to respond to Amazon’s notice. Find all emails from Amazon about your performance in the seller center > performance > performance notifications.

How to avoid it?

Always respond to Amazon email in a timely and professional manner. Professionalism and politeness are important. Don’t blame Amazon or the buyer for the problem. Amazon tends to protect the interests of buyers, so you can’t blame buyers for your problems. Amazon also wants you to know and understand all their policies, so if you say “I did not know”, it will not work for Amazon.

10. Account Association

It is also very dangerous for the seller to establish a second account and connect to the first account through the same company name or address, bank account, credit card, or IP.

Strictly speaking, it is against Amazon’s policy to open multiple seller accounts on Amazon. However, you can do this if you need permission from Amazon, or if you need to set up an account that does not have a link to an existing account.

How to avoid it?

Get permission from Amazon.

Generally speaking, it’s OK to set up a second account for an unrelated brand. Just make sure that:

● do not use the same name as the first account;

● do not use the same legal data as the first account;

● do not use the same bank account as the first account;

● don’t use anything that connects your new account to your old account;

● make sure to use new IP, email, company name and address, etc.

In general, if you want to continue to sell on Amazon, it’s best to avoid risks and follow Amazon’s policies.

Of course, if your account has been banned, it is very important to know the reason for the violation. Our Store Health Report service and  Store Suspension Report service can help you understand your shop risk and violation at any time. Only when you know the reason of your store or listing, you can better appeal and recover the loss. In addition, we also provide Amazon appeal service.