We all know that if Amazon wants to quickly push a product up, it is necessary to prepare review and Q & A before putting it on the shelves, because most sellers will check the comments of other consumers before placing an order.
At present, the review risk is high and easy to be deleted. If the product conversion rate is low and the review does not grow for a long time, the lack of activity in listing will lead to lower and lower traffic and sales volume. A moderate increase of Q & A can not only improve the conversion rate of listing, but also increase the activity of listing.
Q & A, i.e. Questions & answers. This is a link of interaction between buyers. Like comments, it will directly affect the critical point of customer order, which is often referred to as transformation. At the same time, Q & A is also an important factor of listing weight. Through Q & A, it will undoubtedly indirectly improve the activity of listing. Naturally, Amazon will think that your listing is concerned by everyone, so as to increase your exposure and provide more traffic support.
Customer Questions& Answers enables the buyer who purchases at the front desk to ask any relevant questions about the product. Then Amazon will notify the seller of the product or some buyers who have already bought the product to answer the question. When Amazon gets the answer, it will notify the person who asks the question by email, and display the question and answer at the front desk for the reference of the person who purchases in the future, so as to make the buyer more suitable Our decision is to improve the shopping experience. In general, if there are more than three Q & A’s, they will be automatically placed under the product listing title by Amazon& If the number of a is less than 3, it will not be displayed. In terms of the location of Q & A’s product detail page in Amazon listing and its impact on transformation, many sellers feel that there is a lot to do here, but there are many ways for Q & A.
Today, let’s talk about Q & A.
In order to quickly push a product up on Amazon platform, review and Q & A should be prepared before putting the product on the shelves, because most sellers will check the evaluation of other consumers before placing an order, and now review is high risk and easy to be deleted. If the product conversion rate is low and review does not grow for a long time, the lack of activity in listing will lead to lower and lower traffic and sales volume, which is suitable Q & A can not only improve the conversion rate of listing, but also increase the activity of listing.
Unlike the domestic e-commerce platform, Amazon has no real-time online communication between sellers and buyers, and its e-mail efficiency is relatively low. Q & A aims to quickly solve customers’ problems and enhance their trust in products, so QA should not only ensure the quantity, but also the quality, and combine your product selling points with the buyer’s needs.
Q & A is an important factor affecting the weight of listing, not just the title, search terms and review. Q & A occupies a very important position in Amazon Listing’s product details page, is an important reference for buyers to shop, and has a great impact on the conversion rate of products.
First of all, there are certain conditions for both the questioner and the questioner. Q & A can’t ask and answer by itself. The seller’s account can only reply to the questions sent by the buyer, but can’t raise questions. Unless you apply for the buyer’s account from ask, but please pay attention to the IP Association, otherwise it will cause the system to delete, not worth the loss. In addition, all buyers who shop or browse at Amazon’s front desk need to buy more than $50 to stay for review and reply to QA. If you as a seller receive the reply email sent by Amazon, you can directly click the response to question in the email, so that the answer displayed at the front desk will prompt to be answered by seller.
But if buyer a doesn’t ask you questions and you don’t receive an email from Amazon asking for answers, and you want to reply to a message from the background, you can try to reply through another buyer B’s QA question email, and your reply will be displayed in the front QA office, so that the buyer a who has just started to ask questions can also see it. This buyer B is very interesting. You can use it to find foreign friends Friends, or find some third-party resources, just ask them to send out your prepared questions, and you can answer them.
1: Product exchange area:
The main function of Q & a section is to provide a place for questions exchange and discussion between sellers and buyers, and between buyers and buyers, such as how to use product features, function quality and quality, which is mainly conducted in the mode of question and answer. Each buyer’s demand intensity is different, so each buyer’s experience on all aspects of the product is different, while Q & A, seller and buyer can answer, and as long as the buyer meets the Amazon buyer’s requirements, whether or not he purchases the product, he can answer. Of course, if the buyer answers, then the right to listing The weight must be higher. After observing a lot of links, sometimes you can get a lot of product information from the Q & a section, which plays a great role in the later product upgrading and differentiation, and many real buyers are willing to answer the questions of other buyers in detail, often these opinions are very real.
2: Improve conversion:
Whether it’s PC or mobile, this section is in a very important position in Amazon’s listing detail pages. It’s also a section that buyers won’t ignore in the past. It plays a very important role in the conversion rate of products. QA section is located between product description a + and review on the PC side, and between five description and review on the mobile side. In fact, the mobile side is a section that will not be ignored. Generally, it can display about 4-5 sections. When the buyer purchases something, he will be used to see feedback. Then he will definitely see QA section from the drop-down list, and for some high-value products or functional products Products and buyers will never miss the QA section, because this section helps them to better understand the products. If they do well in this section and answer customers’ doubts perfectly, it is very important to improve the conversion rate.
3: Increase flow inlet:
In addition to search in listing Team, title, five points, review, description can embed words as flow entry, so QA is also a good keyword flow entry, and this flow entry can be interspersed with more long tail words when the seller replies, and the buyer can also insert various high frequency keywords for questions and answers, which is a large flow entry and supplement entry, of course, many people say QA’s right The weight is not high, so the traffic entrance will not be very large. Seriously, who really knows the algorithm of the system? Existence is reasonable. All the keywords in it can be captured and included by Amazon search engine, so we have another area for embedding words. In fact, I can play more with filling and burying words. This time, I play more.
4: Safe, cheap way:
At present, I haven’t heard of the dead listing because of QA. Of course, it’s not 100% safe. It’s just that it’s a relatively safe QA section compared to the control comments. And the cost of QA is much lower than that of review. When you really don’t know how to optimize the links, in fact, the QA section can activate your links and make the system recognize your activeness.
Like review, the seller can control the rise and fall of all Q & A by clicking like. The more good votes they get, the more the corresponding Q & a ranking rises.
Q & A is the best plate to keep the activity of listing. It is worth noting that Amazon hasn’t carried out strict inspection on this part.
1. Increase the quantity of Q & A, enhance the activity and promote the transformation:
For new products, it is important to increase the number of reviews and customer questions & answers. The more Q & A is, the more active it is, the more favorable it will be for the transformation of listing.
(Note: at the beginning, it’s good to prepare 4-8 QA’s, don’t just ask for more, otherwise it’s easy to arouse Amazon’s suspicion.)
2. Ask the buyer questions and answer:
Try to find a buyer to ask questions, and find a buyer to answer, the seller’s own answer is not convincing.
3. Question and answer:
The seller can try to register the buyer’s account for self question and self answer, but pay special attention to the IP address.
4. Make sure that both questions and answers contain the product key words:
The key words in Q & A’s questions and answers are likely to be automatically captured and included by Amazon. The seller can analyze and summarize all Q & A’s by searching the key words, and sort out the most wanted questions and customers’ needs. Then aiming at these problems, we optimize the listing and even the products to improve the conversion rate.
5. Top posts and increase popularity:
Select one or two important Q & A posts, and then put them at the top (the purpose of the top is to let buyers vote the highest posts can be seen by customers at the first sight), increase the popularity of posts, and improve the page conversion rate.
1. First of all, we need to be familiar with the product performance selling points and defects, start with our own products and have the best practical operation experience, and collect the peer Q & A and review to sort out and grasp the key words, advantages and disadvantages.
a. The main keywords are retrieved according to the sorted keyword flow, and the core keywords or long tail words are selected according to whether they are standard products and non-standard products;
b. Ask questions and embed words: ask questions as buyers for product applicability and scenarios, refer to Q & a sorted out before, and pay attention to embedding keywords; ask questions about product use, pay attention to embedding words; ask questions about product defects, pay attention to embedding words;
c. Reply buried words: for the reply of the buyer supporting the problem, try to be brief and localized, and bury 1-2 words enough; reply as the seller, bury 3-4 different words. In particular, functional products should guide the buyer to use the correct methods as detailed as possible (according to the main slot points of the buyer in Q & A and review collected); product defects should be answered pertinently, the product performance should be highlighted while embedding words, and the attitude of trying to help the buyer solve the problems should be expressed.
The most important problem of QA section is to ask questions and exchange about product characteristics, function, quality, use methods or packaging, etc., so the focus of QA section is to make articles through various pain points of products, and make corresponding Q & a combining with pain points, so as to eliminate all doubts of customers about products and services and strengthen their confidence in purchasing.
1. Customer needs and pain points
Q & A is to return to the buyer’s most concerned questions. The seller can investigate all the Q & A’s of the competitors, and then analyze and summarize them, so as to sort out the questions that the customers most want to know and the needs of the customers.
For example, the main function of electronic products is water-proof and moisture-proof, which can be presented in Q & A, and then the listing and even the products can be optimized for these problems, and the transformation can be improved to a certain extent.
2. Key words
Because all the words of Q & A will be automatically captured and included by Amazon, in addition to adding product keywords in the title, selling point and description, it is better to fill in core keywords in Q & A to increase the relevance between products and keywords, so that when consumers search, they can instantly see the products.
Because the more keywords contained in Q & A, the more detailed they are, the higher the accuracy of matching. There is another illegal operation method, which is to add other popular brand keywords to Q & A, which will introduce more traffic to the product, but will be complained of infringement. Operation is to study the method of listing optimization according to Amazon’s rules, and make every small link the best, so as not to be afraid of no sales.
3. Problems often encountered in collecting customer emails
The problems with strong product functionality should be written carefully as much as possible; the problems mentioned in the poor evaluation.
4. Collect the high frequency problems in the same competitive products
Try to write all the questions carefully, step by step.
List out the most important pain points and defects in QA, and the Seller shall reply professionally as much as possible, and express in the effort of R & D and improvement
5. Question arrangement and reply
When asking questions, first rank the pain points, then arrange at least two questions for the most important ones, and put this question in the first and second place, so as to thoroughly solve the customer’s concerns and doubts. When you reply, you should also respond positively.
Another key point is to arrange QA for defects that cannot be changed, so as to reduce future complaints
6. Arrangement of sorting
Do a good job of upvotes, open the link and click like or no to operate and control the rise and fall of all Q & as. If you get more positive votes, the corresponding Q & A will rise to the first page.
If no one answers the questions raised in QA section, they will not be displayed in the front desk, so the seller must pay attention to QA’s email to answer them before they will be displayed in the front desk
1. Increase traffic skills through QA: you can insert brand names of big brand sellers from the perspective of buyers when you ask questions and answer in QA.
For example: who has bought it
What’s the comparison between the XX of the Anker and their XX? Or when the buyer answers an important pain point question, he can answer that one property of the XX of the Anker is better than that of the big brand, or it’s almost the same.
2. Don’t pile up keywords. You can insert keywords appropriately, but you can’t stack them deliberately.
3. There must be at least one seller and one buyer’s answer. The seller should give a more professional answer to make the customer clearer.
4. For the new products that are developed vertically and in the same category and have the pain points of solving problems, the seller can mention to the customer that there will be new products to be solved when answering, hoping to pay more attention. Of course, the answer is a little obscure.
5. Don’t brush QA in large quantity, do a good job in controlling the quantity and progress; use QA in real people, and be careful of some service providers who use QA on machines.
In fact, it can be operated by itself without looking for a service provider. After the general products are delivered, they are delivered directly
3-4 QA can increase the weight of main keywords and expand other long tail scene words.
6. If there is a negative answer, you need to quickly add the answer, or put other questions first to avoid the negative impact of this question.
7. Don’t post ads.
8. The defect question