As a cross-border e-commerce seller, almost everyone’s performance goal is to build their own listing into the best seller. If they want to build their own listing into the best seller, they can’t avoid optimizing their products. However, they have been optimizing all the time. Are you sure you have optimized it in place?
In theory, it’s really easy to be the best seller. Sellers only need to keep their listing sales at the highest level in this category, but in fact, in today’s fierce Amazon market than ever before, how can they keep their listing sales high and become the best seller?
What is Amazon’s best seller?
Amazon’s best seller is an orange Icon, which usually appears in the search results page or product listing of a certain category of hot products. The purpose of the best seller icon is to tell consumers which products are most popular. The products listed as “the best seller” are more easily seen by consumers, thus turning into huge profits.
Amazon’s “ාා1 best seller” icon means that the sales of the product in this category is the highest. Amazon’s A9 algorithm determines the ranking of the product in the search results. Although Amazon does not explicitly publish the exact indicators of the best seller, it is clear that the sales history and sales speed of listing are the two main factors. Amazon’s A9 algorithm tracks the product’s total sales history and ranks the products in the main category and sub category. Similarly, the difficulty of becoming “the best seller” depends on the category of the product you put on the shelf. Most categories have about 100 best sellers, which are distributed in various sub categories.
For example, “toys and Games” or “electronic products” are very competitive categories. It is very difficult to keep the position of “best seller” in these categories.
At the end of the day, the most important factor to be a best seller is sales. To keep the best seller, the seller needs to keep high sales level for a long time.
1. Correct classification
The seller can think of Amazon’s category tree as an area in the physical store. If you put a gallon of milk in the hardware area of the grocery store, the buyer can’t find it. So can Amazon’s main category and sub category. If you put the product in the wrong category, customers may never find it.
Here are some classification options for men’s sneakers (Amazon calls them “browse nodes”):
Browse node 1: clothing, shoes, jewelry > men > shoes > Sports > running > road running
Browse node 2: clothing, shoes, jewelry > men > shoes
These two browse nodes about shoes are technically correct, but it is almost impossible to get the best seller in the second browse node. The word “shoes” is too broad and competitive.
Putting listing under the first browsing node means that there is less competition in listing, and the classification of listing is more targeted. Consumers can find the shoes they need correctly.
2. Optimize to the extreme before listing
Before listing, conduct a thorough Amazon keyword research, so that the seller can accurately understand the search terms used by the shopper when searching your product, and use these keywords to write a compelling product title, description and five points.
If you have enough money, it is also a good choice to find a professional graphic designer to design an attractive main picture for your product pictures. If there is brand registration, creating a + content can also improve sales to a certain extent.
3. Maintain price competitiveness
Supervise competitive products and keep their prices competitive. Of course, this is not to say that we must sell at the lowest price, but to keep the price within the acceptable range of customers. If your products are more expensive than your competitors’ products, make sure to write down the differences between them.
4. Participate in promotional activities
Participating in sales promotion is a good way to speed up sales. It can help the seller to get the “best seller” quickly, such as coupons, seckill, etc.
Amazon’s pay per click advertising can also increase sales. Through pay per click advertising, sellers can automatically or manually locate keywords, or even competitors’ products. But it’s better for sellers to have a comprehensive Amazon advertising strategy, rather than just opening or closing.