In order to meet the needs of customers to the maximum, Amazon usually distinguishes products through product Category Approval. In order to ensure that buyers have a better shopping experience on the platform, only high-quality sellers who abide by the rules are allowed to sell, so as to provide customers with better services. So what are the requirements of category audit? Which categories need to be approved? Let’s get to know:
1、 What are the general and hard requirements for Category Approval
1. Account sales plan must be a professional seller
2. ODR (order defect rate) Order defect rate < 1%
3. Pre fulfillment cancel rate < 2.5%
4. Late shipment rate < 4%
5. Provide invoices, receipts, test certificates, etc. as required by Amazon during Approval.
In addition, there are specific requirements related to different product categories.
2、 Requirements for Category Approval related data
1. Authorized normal UPC code (UPC code has been introduced in detail in the previous article)
2. Receipt, invoice and packing list: must be valid documents within 90 days (different effective dates of specific categories); include the address and contact information of the supplier
3. Relevant certificates: electronic CE certificate; cosmetics, skin care FDA certificate, jewelry nickel content certificate
4. Enterprise website: it must be an enterprise website with primary domain name
Note: there are some special categories that need to be sent to Amazon for testing. For example, the Category Approval of the fine jewelry category requires a processing fee of $500, which will not be returned (whether your Category Approval is successful or not). In addition, they need to send the products they need to their testing department for testing
3、 Products that need Category Approval before they can be sold
1. Automotive & powersports
2. Jewelry
3. Holiday selling guidelines in toys & Games
4. Beauty category: requirements and Application
5. Amazon custom
6. Watches
7. Clothing & Accessories
8. Shoes, handbags & Sunglasses
9. Grocery & Gourmet Foods
10. Luggage & Travel Accessories
11. Sexual health
12. Sports collectibles
13, video, DVD, & Blu ray
14. Join the Amazon handmade at
15. Collectible books
16. Collectible coins
17. Entertainment Collectibles
18. Fine art
19. Gift cards
20. Major appliances Services
21, wine
We need to carefully identify whether our products need to be Category Approved according to Amazon’s standards, so as to avoid being closed by Amazon.
If you want to get approval more easily, we can provide category approval service (Ungating Service)to help you sell your products as quickly as possible