As for the operation of asking for comments, Amazon’s policy is to allow sellers to ask for comments, but it does not allow sellers to only ask for praise, otherwise Amazon will think that the sellers manipulate the evaluation and close the store for serious violations. Because Amazon itself will send e-mail to the buyer for real evaluation. Of course, the rate of leaving comments is low, and it is easy to have poor comments.
The policy of buyer’s commodity evaluation platform is as follows:
To ensure that reviews are helpful to buyers, sellers must follow our buyer review creation guidelines. For example, you can’t offer compensation in exchange for comments, and you can’t comment on your own products or competitors’ products. You can ask buyers to write comments, but you can’t ask them to give positive comments or ask reviewers to change or remove comments.
As a seller and manufacturer, you are not allowed to comment on your own products or make negative comments on competitors’ products.
In practice, the cost of false orders is very high, and the behavior of asking for comments is always an option with lower cost. There are many types of e-mail about asking for comments, but it can’t contain sensitive keywords such as review and feedback. It can be divided into the first step to ask about the product situation by e-mail, and the second step to guide the sharing of feelings by e-mail.
The contents of the reference email are as follows:
The first inquiry email, asking about the product quality, to avoid customers leaving bad comments directly:
Title:Greetings from Brand
thanks greatly for your purchase.
We wonder if you received the item and you are satisfied with it?
If there is any problem with our products or service, please let us know. We will spare no efforts to offer you our help.
Hope to hear from you soon.
Brand Customer Service Team
The second one has a good feedback reply to guide and share the shopping experience:
Title: Greetings from Brand
thanks for your kind feedback on Brand.
With your consistent support, we have made great improvement both in products and service, to let more customers get items that are nice and reasonable.
As such, we invite you to share your shopping experience with other customers if this will not disturb you. We would appreciate it a lot.
If you have further questions, please feel free to let us know. We are glad to help.
Brand Customer Service Team
Of course, according to the actual situation to modify, such as in the sale of sleeping bag products. Because the product has a certain operation function, it is best to need video assistance. To this end, we put a small card in the product packaging to guide customers. At the same time, we also use the evaluation tool to send an email to let customers contact us. After that, with these customer information, we guide customer.
Generally speaking, we insert after-sales card into the product packaging, one is to enhance the brand image of the product, solve the customer’s after-sales problems, and at the same time, it is also a kind of evaluation function to avoid the customer’s poor evaluation caused by the product quality. By inserting contact information, we can communicate with customers and solve after-sales problems.
Strictly speaking, as an Amazon platform, it does not agree to make private contact between the seller and the buyer, because the seller may induce the buyer to modify the evaluation through preferential means, which is illegal operation. But in the actual work, as long as the content of after-sales card is not too prominent, there is no problem.
Front reference of after sales evaluation card
Back reference of after sales evaluation card
The reference contents of after-sales evaluation card are as follows:
1) Positive content can first show the brand logo, highlighting the brand image
2) Recommend buyers to visit independent website:
To get the latest information, please visit: www. * *. Com
Or Scan QR Code
3) The content on the back can express thanks for the purchase and highlight the quality of after-sales service
Thanks for your purchase!
4) It can be represented by small icons
Shopping cart icon
We are delighted that you choose our products.
Enjoy and have a nice day.
If there are any question, we will solve them in 24 hours with a 12 month warranty.
5) Add social media contact information:
Add Facebook icon and home page name
Add email and URL icons