According to research conducted by G2 and Heinz marketing in the past few years, about 92% of consumers will have a desire to buy the product after reading positive comments. Therefore, when a new product is put on the shelves, the seller must know how to quickly and legally get positive comments for the product on the Amazon platform.
This analysis focuses on the nine most effective ways to get product reviews on Amazon, and we divide them into two categories.
The first is to use the capabilities provided by the Amazon platform itself, and the second is to use strategies outside the Amazon platform. There is no difference between the two methods, but only in different scenarios. Sellers can get positive comments from consumers through these two methods.
Amazon page knows the importance of product reviews to sellers, so it also provides a convenient one-stop platform marketing scheme to attract more sellers.
Here are four solutions Amazon has developed to help sellers get reviews on Amazon.
1. Amazon’s automated mail system
Amazon provides an automated email system to follow up consumers who have purchased goods, encourages shoppers to leave comments through automated email, and collects any questions consumers have about their products.
Usually, Amazon will automatically send a request email for product reviews.
2. Amazon’s “request comment” function
A feature integrated into Amazon’s seller center dashboard allows sellers to send automatic tracking emails to shoppers within four to 30 days of purchase.
For consumers of the same product, Amazon allows only one comment request from the seller.
3. Add products to Amazon reviewer reward program
Amazon’s “reviewer program” is a reward mechanism launched by Amazon to encourage shoppers to leave comments on products. After consumers purchase, Amazon automatically sends out an invitation to the shopper to leave comments in exchange for bonus points, and accumulated a certain number of reward points can be exchanged for a certain face value gift card.
It is important to note that the seller submits the item and agrees to the terms of the item participating in the program. Once one of the reviewers’ comments is received, the seller will be charged a one-time fee of $60, and there will be no subsequent repeat charges.
4. Add products to Amazon vine program
Amazon has opened the vine program to sellers with less than 30 reviews of branded products.
In plan vine, the seller submits inventory of 30 units. The vine reviewer then receives the product for free, tests it, and writes comments for it. At present, vine is free to third-party sellers, but the sellers need to provide a certain amount of goods for them to experience for free, and the comment rate of these orders is 100%.