As we all know, Amazon has strict management procedures for the authenticity of products, and attaches great importance to product quality and safety complaints. Sellers need to ensure that they can provide correct product invoices and verifiable supplier information.

Ordinary sellers need invoices to prove whether they purchase from formal channels, and even sellers who have registered trademarks and brands need documents that can prove the supply chain.

So whether it is a private label seller or an ordinary seller, you need to keep the invoice, which can prove the authenticity of the product. To avoid authenticity and quality complaints, the seller’s account is blocked because it has not provided an invoice.

How sellers respond

If a complaint is encountered, Amazon asks the seller to provide an invoice. What should the seller do? First you need to understand how the Amazon team reviews invoices, what information they want to get, and look at the problem from their perspective so that you can make the appropriate decision.

For invoices, Amazon requirements must meet the following:

• The company name and address information in the invoice must be consistent with the background. The information on the invoice should be synchronized with the seller information in the background in time.
• Ensure that the supplier’s information in the invoice is clear and accurate. Amazon will contact the supplier to confirm the invoice details. So prepare your suppliers to provide as accurate contact information as possible.
• Also, sellers should pay attention to whether the number of products on the invoice is clearly visible and consistent with the number of products sold on Amazon. Product descriptions should be clear and part numbers can be easily found on Amazon.
• The invoice date must be within 180 days, which can prove that your product is delivered or purchased within 180 days.

How Amazon validates suppliers

The Amazon team may contact the supplier to verify the contents of the invoice to ensure that there are no changes or falsifications. If Amazon can’t contact the supplier to confirm the content, it will easily cause your appeal to fail. So the seller needs to provide the correct supplier number and URL.

And if the supplier fails to pass the verification, the entire account is easily blocked.

Problems facing different business models

1. Dropshipping

There is usually no invoice for Dropshipping. This general risk is higher, although the gains are greater. You also cannot guarantee the quality of the product. So if there is a complaint, this model is more difficult to pass the test.

2.Dealer

Distributors are best able to establish a relationship with the brand, purchasing directly from the brand side, or purchasing products from authorized distributors. In both cases, the invoice is not a big problem.

3. Own brand

Private labels also need to provide manufacturer invoices and websites to prove the authenticity of the product.

Second-hand products

Second-hand products generally mean there are product quality issues. If the seller receives a complaint about a used product, you need to provide an invoice proving that you are selling a new product. It is best that the purchase date of the product on the invoice is recent, so that it can prove that the product does not have the problem of worn or obsolete packaging.

Amazon is currently unable to distinguish which are false complaints and which are real complaints. Sometimes consumer complaints about product status are often categorized as “used products” issues, which can easily cause trouble for sellers.