As we all know, Amazon has strict management procedures for the authenticity of products, and attaches great importance to product quality and safety complaints. Sellers need to ensure that they can provide correct product invoices and verifiable supplier information.
Ordinary sellers need invoices to prove whether they purchase from formal channels, and even sellers who have registered trademarks and brands need documents that can prove the supply chain.
So whether it is a private label seller or an ordinary seller, you need to keep the invoice, which can prove the authenticity of the product. To avoid authenticity and quality complaints, the seller’s account is blocked because it has not provided an invoice.
If a complaint is encountered, Amazon asks the seller to provide an invoice. What should the seller do? First you need to understand how the Amazon team reviews invoices, what information they want to get, and look at the problem from their perspective so that you can make the appropriate decision.
The Amazon team may contact the supplier to verify the contents of the invoice to ensure that there are no changes or falsifications. If Amazon can’t contact the supplier to confirm the content, it will easily cause your appeal to fail. So the seller needs to provide the correct supplier number and URL.
And if the supplier fails to pass the verification, the entire account is easily blocked.
There is usually no invoice for Dropshipping. This general risk is higher, although the gains are greater. You also cannot guarantee the quality of the product. So if there is a complaint, this model is more difficult to pass the test.
Distributors are best able to establish a relationship with the brand, purchasing directly from the brand side, or purchasing products from authorized distributors. In both cases, the invoice is not a big problem.
Private labels also need to provide manufacturer invoices and websites to prove the authenticity of the product.
Second-hand products generally mean there are product quality issues. If the seller receives a complaint about a used product, you need to provide an invoice proving that you are selling a new product. It is best that the purchase date of the product on the invoice is recent, so that it can prove that the product does not have the problem of worn or obsolete packaging.
Amazon is currently unable to distinguish which are false complaints and which are real complaints. Sometimes consumer complaints about product status are often categorized as “used products” issues, which can easily cause trouble for sellers.