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Amazon reduces multi-channel shipping (MCF) fees and adjusts size levels
Amazon reduces multi-channel shipping (MCF) fees and adjusts size levels
03/04/2020
FBA Shipping costs are too high? Start from these aspects to reduce FBA costs
FBA Shipping costs are too high? Start from these aspects to reduce FBA costs
03/08/2020

What are the privileges of an Amazon VC account? Why can the hype be so expensive?

03/07/2020
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    What are the privileges of an Amazon VC account? Why can the hype be so expensive?

    Amazon VC accounts have always been very popular, even once being fired to the sky-high price of 20W +. So, what exactly is an Amazon VC account? What permissions? Why are so many sellers rushing to Amazon VC accounts? Today, I came to talk to you about this legendary Amazon VC account based on my limited experience.

    Generally speaking, there are several types of Amazon account types that seller friends are familiar with:

    • Seller Central (SC)
    • Vendor Central (VC for short, Amazon VC account)
    • Amazon Basic (referred to as AB)
    • Vendor Express (referred to as VE)

    Among them, Vendor Express is currently “perpetually evil” and Amazon has been permanently closed. The Amazon VC account we are talking about today is a bit similar to it.

    Seller Central

    Most sellers’ accounts are SC accounts, whether through self-registration or global store registration, the Seller Central logo is displayed in the upper left corner after logging in to the account, which is the SC account. These accounts are the most common and have third-party sellers as Amazon platforms Required basic permissions.

    Amazon Basic

    It is an Amazon-owned brand, mainly accessories, including cables, batteries, digital bags, and recording discs.

    Amazon VC account

    Like VE, Amazon VC account is also a platform launched by Amazon for suppliers. Compared with VE, Amazon VC account has greater permissions.

     

    Amazon VC account is just one of the account types. Why is it so expensive? In addition to the hype factor, the most important reason is that the Amazon VC account has high permissions. Below I will explain in detail the functions and functions of VC account.

    1. Amazon VC account permissions:

    Listing aspect

    Amazon VC accounts can add three category nodes to their listings, while ordinary sellers can only add one node, which means that listings have more exposure paths.

    2. Amazon VC account permissions:

    Advertising

    There are three types of advertisements on Amazon. SC accounts without brand registration can only set CPC ads in the form of Sponsored, while Amazon VC accounts can choose multiple styles of CPC, HSA, and PDA advertisements to increase product exposure.

    3. Amazon VC account permissions:

    Spike

    SC accounts report spikes, and need to pay different spike fees to Amazon according to different types of different spike periods, and Amazon VC accounts can apply for a variety of spikes for free.

    4. Amazon VC account permissions:

    ARA data

    Amazon VC account permissions can obtain sales data of various products on the platform, that is, ARA data, product sales, purchase keywords, purchase keywords, etc. that have been speculated by many intermediaries, and use these data to plan their own promotion plans.

    5. Amazon VC account permissions:

    Priority on delivery

    Amazon Prime members have free two-day shipping, free shipping for orders over $ 35, Amazon’s 24-hour customer service and customer returns.

    In addition, the Amazon VC account can sell products from other sellers, and has editing rights after the sale. It can freely modify and sell the listing, suppressing competitors to maintain its own interests. You can also use AMS / Free upload A + / Security evaluation / Free upload video / Protect SC link / Win BSR logo / Vine Review / Selection / Sell products that cannot be sold in SC / Catch VC and sell … And, Amazon VC account There are no monthly rents for shops, no FBA shipping fees, and no commissions.

    However, despite the many advantages mentioned above, Amazon VC accounts still have some disadvantages. Having an Amazon VC account does not mean that it is an absolute good thing. First of all, in terms of pricing, the product price of Amazon VC account is automatically adjusted by Amazon according to market data, so the profit of a single product may not be as high as that of SC products, and the repayment period is about 60 days. In addition, Amazon VC account has other additional charges, these charges can only see the specific details after receiving the bill.

    Therefore, if sellers want to spend huge sums of money to purchase Amazon VC account, they must be careful again. In addition to considering the disadvantages of the Amazon VC account itself, you also need to recognize the rules. Amazon VC account means that Amazon recognizes you as an excellent renderer and gives you certain permissions, but if the subsequent operations do not meet the requirements, It is still difficult to go long-term and may even be blocked.

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