Amazon’s storage costs have increased in recent years. Especially for overstocked and long-term unsalable goods, the platform will charge additional storage fees. Not only the increase of cost, the long-term unsalable goods will also affect the overall popularity weight of stores and the popularity ranking of other goods. So in view of this problem, this paper summarizes some methods for Amazon to clean up its inventory
1. Outlet inventory clearing
Outlet is a promotion method of Amazon, but only professional sellers who use Amazon’s logistics service can participate. The seller can take the initiative to sign up, and can directly query and sign up in the redundant inventory interface.
2、Amazon Liquidation Auctions
Amazon and b-stock, the largest online clearing platform in the United States, launched Amazon’s B2B clearing auction platform. The platform will sell Amazon seller customer returns and overstocked goods, including household goods, clothing, books, consumer electronics and groceries.
The website of the US website is: http://amazon.bstock.com
The website of Europe station is: http://a2z.bstock.com
U.S. auctions currently only accept the registration of U.S. domestic enterprise buyers, and the warehouse locations for inventory delivery are Arizona, California and Indiana. That is, enterprise buyers will buy related products, so even if sellers want to go to this platform, they have to see if their products are suitable.
3. Bundle or discount promotion
Select the listing that has a high number of reviews and a good score. These types of products can be promoted in the station first, and then sold in seconds. The specific combination depends on the operation arrangement. We must analyze whether the products can be sold at present. Don’t make some low-level mistakes, and promote the things in summer or some special festivals.If there are not many goods and the products can not be sold, in order to save high storage costs, we can choose a suitable promotion according to the products.
Small value can choose to buy one get one free, or buy related products to give this product, high value, set how much discount, or send a low value thing to bundle sales, which can also drive the sales of another product.
4. The application was destroyed by Amazon
If the value of the goods is not high and the quantity is not large, all the goods will be destroyed
For products with low inventory, low price and poor quality, you can directly create removal orders through the background of the seller center and apply for destruction by Amazon. In this way, Amazon will charge a small amount of removal fees and clear the inventory. The seller can focus on a good product, and then create a popular.
It’s also a good idea to make good use of the “create removal order” function. After all, the returned freight of some products is several times that of the products.
I don’t need to say much about the effect of second kill. It takes a long time for BD to apply. If your products meet the requirements of LD, this method is undoubtedly the fastest and most direct. Qualified sellers can apply directly through Amazon’s background.
According to consumers’ psychology, when promoting sales, we need to create an “urgent” atmosphere for them, so that they can feel that if they don’t buy it again, there will be no such discount or if they don’t buy it again, such as defining the promotion time interval or countdown. Of course, it also depends on your product.
6. Participate in best dea
The seller can lower the price and sign up for the 14 day BD activity. The disadvantage is that the seller needs to have a di account or Amazon investment manager to help declare.
We suggest that sellers strengthen advertising, free of charge, do not require review and other ways, so that the ranking during this period up. For low value products, the seller can consider buying one for free, or buying the product for a certain product; for high value products, setting a discount or sending a low value product is conducive to driving the sales of another product. In addition, the seller in the promotion period remember to maintain as always intimate service.
7. Clearing inventory with Amazon’s pilot program
The pilot program allows us to clear inventory at Amazon’s U.S. operations center with the assistance of Amazon subsidiaries. When there is no other choice, this option is particularly valuable, because it can help us turn the “dismal” inventory into capital, recover part of the inventory cost, and remove the inventory, so as to avoid paying long-term storage fees.
8. Seize the buy box and clear the inventory
Buybox has always been seen as a guarantee of sales. When you are ready to clear the inventory, the price of the product will be greatly reduced. Depending on the previous sales record, you can be a strong competitor of buy box.
9. Influencer promotion
Find the influencer of deals: Post solicitation, write down your requirements, products and payment, and ask the influencer to post on behalf of you. Deals website editor: go to the deals website to find the editor’s name on the posts. You can send a private message, or click the name to enter his ID to check his email and social networking site ID, send an email or go to social networking sites to leave a message or send an email to him; click “advertise on XXX” or “contact us” at the bottom of the website to find the editor.
Off site FB influencer group releases discount post: if the product has a certain audience, the seller can use social software to promote it, and can contact price sensitive users on the platform to tell them: if you buy a product at the original price, leave five-star review at the same time, and don’t leave evaluation words in the review expression, you will get a b value of XX for free Product B is unsalable.
Of course, you can also choose the promoters of Amazon alliance to launch. They have a huge user network, and the communication effect will be more positive. Such discount will produce the effect of “viral” communication faster, so as to achieve the purpose of clearing the stock quickly.
10. Hold social media competitions or give them away as gifts
Sellers can offer free products to encourage consumers to sign up, buy other products or participate in your social media activities. This method is very useful for long-term sales, the seller just sacrificed the real-time sales, in exchange for more users and their future attention and consumption.
At present, off-site deals are the last hope for most sellers to clear their inventory. If your discount is big enough, the effect should be OK. Of course, it doesn’t rule out that your product is too cold and no one wants a free discount. We are keen to find the scheme of influencers, and the general influencers have little effect.
For a small number of products that are ready for sale in the peak season, but still far away from the peak season, you can send them to the blogger first to increase the sales authority for comments. Although this will not immediately see cash returns, but the seller can reap a lot of word-of-mouth and comments, paving the way for brand building in advance, which is priceless.
11. Don’t adjust the price of the front page too low, it’s best to sell it at a discount. According to the experience of many sellers clearing inventory, the lower the price, the less they can sell. Of course, it depends on the product.
12. Go to eBay to publish second-hand product information and sell it at half price. And then the FBA distributes it through multiple channels.
13. If you have an Alibaba international account, go to release 5-10 batch orders. The price is low. FBA multi-channel distribution.
14. If you are a European station, it’s easy to do. There are many small discount websites in Europe. You can focus on the Czech Republic and the Polish Republic.
15. Send an email to the customer who bought it in the past and tell him to buy it now, 50% off.
In general, clearing inventory means using all available resources and doing all things that can be done. Try your best to minimize the expenses and pay back as much cash as you can. It didn’t work. In the end, it had to be destroyed.
16. You can consider finding local offline wholesalers. If you have this resource and sell it to them at a discount, you have to transfer it to a third-party warehouse. This is a troublesome step. But this can save a little loss, and if you sell offline, it will also help the product brand.
17. All do promotion must pursue ranking, combination of advertising, see the data can have room for recovery, really can’t ranking up, the station can sell a little bit can also recover some loss.
If the seller’s friends need to do off-site promotion, but they don’t know much about the discount, they can send the product link to AmzWizard first. We will recommend the appropriate channel according to the listing situation and product type.
Because every product’s page, listing content, VP, feedback, pictures, etc. determine the order conversion rate on the website, and also affect the buyer’s purchase desire to varying degrees.