In the online world, a picture can bring thousands of dollars in revenue. Your listing pictures can make or break your product. If buyers are not interested in your product pictures, they will not even look at your description or main points carefully.
Amazon considers click-through rates and conversion rates to determine product rankings. Products that are often clicked on and purchased have a higher organic ranking. An improved CTR can be achieved with a high-quality main image (because keyword-filled titles will not attract consumers’ attention), high conversion rates are related to the amount of information in your images. Here are some data to show how powerful and influential your product pictures are:
● 63% of consumers believe that good photos are more important than product copy;
● Ordinary people will only read 20% of the webpage, but will browse all pictures;
53% of consumers believe that pictures are more important than product reviews;
● 78% of consumers want to see pictures of products when they buy them.
This article will share some valuable tips that every Amazon seller can use to optimize Amazon infographics and product graphs.
Amazon is synonymous with rules. It has strict guidelines for everything, and product images are no exception. If the pictures do not meet their guidelines, your product will be taken off the shelf and will not be sold. So it’s always better to stay safe.
The following Amazon product image specifications:
● Image size: must be greater than 1000 pixels;
● Image structure: the product should cover more than 85% of the picture;
● File formats: TIFF (.tif /. TIFF), JPEG (. JPEG /.jpg), GIF (. GIF), and PNG (. PNG) are acceptable file formats;
( Note: Amazon is currently accepting TIFF files, but research conducted in 2019 found that the software has randomly stopped accepting TIFF files.)
● Color mode: accept sRGB or CMYK;
● File size: The upper limit is 10mb.
These are the specifications given by Amazon; here are the best practices suggested by experts:
● The picture should be 2000 * 2000 pixels to enable the hover zoom option;
● Pictures should be cropped strictly to minimize white space;
● Save the picture as a JPEG image and compress it 100%, because Amazon will compress it again when uploading;
● Save it as sRGB color space.
High-quality images are a prerequisite for online sales. If the image is blurred, no one will buy the product online.
There is nothing more appealing to buyers than a product detail page with low-quality images. Usually, a buyer’s first impression of a low-quality image is the same as a low-quality product. In this case, the buyer will not buy your product, even if you have the best price or a large discount, because he will not consider you a trusted seller. Whether it is your main picture, infographic, lifestyle picture or any other picture, it should be high resolution.
The first image of the product listing is called the main image for a reason, because it will be the first thing buyers see. Not just on your listing page, your product master image will also appear in search results, advertising banners and many other places. So this is a place worth investing in time.
Most Amazon sellers create the master image by cutting the background, but this is much more than that. Even if your photo was taken by a professional photographer with the latest camera in the most advanced studio, it will be flawed. Such photographic defects should be eliminated by retouching.
Take a look at the picture on the left. There are wrinkles and water drops on the food storage bag. Vegetables are randomly packed into the bag. The brand name is not clear. There is a camera flash on the zipper. These may now seem like very minor errors, but putting these small flaws together ruins the product’s appearance. On the right, there are no wrinkles on the bag and the food is neatly arranged and looks perfect and neat in the picture. It depends on whether your first impression of your product is refined or average.
When Amazon provides 9 images for each listing, you need to make sure you make the most of it. If you can attract buyers by uploading 9 beautiful pictures, don’t just upload 2 or 3 simple pictures.
Here are the types of images that every Amazon seller can and should use in their listings:
● Infographic: This kind of picture can well highlight the prominent features of the product. So, even if buyers are too lazy to read the product description, they will know the features and benefits of the product.
● Lifestyle picture: Pictures of products displayed in daily life will help buyers imagine what it is like to own a product, and they can be more confident in their purchase decision.
● Pictures showing different angles of the product: This helps buyers to better understand the product.
● Size chart: helps buyers understand the size of the product so that they can determine whether the product is suitable for them (especially shoes and clothing accessories).
● Illustration diagram: This is a good way to prevent bad reviews in advance.
● Competitive product comparison chart: The comparison chart will save buyers the time to browse multiple products to make a purchasing decision.
● Comment map: This can be used as strong evidence of trustworthy products, and can also increase buyer’s confidence.
Product videos are also highly recommended. It allows buyers to see how the product is being used and builds a good impression on the product in ways that still images can’t reach.
Amazon update: Amazon recently introduced a 360-degree rotation feature, and sellers can upload pictures with a 360-degree perspective. Not surprisingly, conversion rates for sellers using this feature increased by 6-8%.
Once the pictures are ready, you need to sort the display of the pictures. The order of the pictures may seem less important, but in fact, it affects the buyer’s buying experience. Amazon allows buyers to place images in a specific order, which is a great opportunity to present product maps in a logical order.
For example, if you sell handbags, you should use the front of the bag as the main picture, the back and sides as the second and third pictures, then an internal structure diagram, and so on.
The following picture sequence can provide you with reference:
● Main picture
● Infographic showing product features or benefits
● Information chart showing product size
● Lifestyle diagram
● Lifestyle diagram
● Infographic showing available colors or sizes
● Comparison of competing products
● Buyer comment chart
● Product or after-sale protection map
Of the 9 pictures, only 7 pictures can be seen on the display page, and the 8th and 9th pictures will be hidden unless the buyer clicks to view. Therefore, you must put the most important 7 pictures first because buyers may never see the 8th and 9th pictures.
When uploading pictures and infographics from Amazon listings, don’t forget to name them correctly. This is a good SEO practice, and Amazon recommends it too. Use unique identifiers and short keywords to name your pictures. For example, B00125YFDT-Kitchen Blender.jpeg. This will make it easy for the crawler to index the picture in Amazon’s algorithm.